Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs New Native
Ickle Bubba
New Native
Higher score in this comparison
Where Ickle Bubba and New Native differ
| Compare | Ickle BubbaReviewVisitVisit | New NativeReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | £99 | $64 |
| Weight range | up to 15 kg | 3.6-15.9 kg |
| Newborn without insert | No | YesHas it |
| Markets | GB, GG, IM, JE | US |
| Carrying positions | 3 | Not confirmed |
| Machine washable | Not confirmed | Yes |
| Waist fit | 57-173 cm | Not confirmed |
| Warranty | 2 to 4 years | Not confirmed |
| Money-back period | 14 days | Not confirmed |
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Key differences
- New Native scores higher overall: 9.4 vs 8.9.
- Newborn without insert: only New Native.
- Support channels: only Ickle Bubba offers Community.
- Support channels: only New Native offers Phone.
- Founded is lower at New Native: 1992 vs 2013.
- Ickle Bubba is available in 3 more countries.
- Markets: only Ickle Bubba offers GB, GG, IM.
- Markets: only New Native offers US.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
New Native
New Native is a US baby gear company dating back to 1992, with carriers that take a newborn without an insert and wash in the machine. Parents who want one carrier for birth and toddler years, and will pay $64 rather than the entry prices at Evenflo Company, Boba and MOBY, suit it.
Score breakdown
| Area | Ickle Bubba | New Native |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.2HigherEntry price $64 sits well above Evenflo Company at $19.99 and Boba at $27.99. |
| Offer | 9.2A one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.4HigherNewborn without insert, machine washable and a child range of 3.6-15.9 kg cover birth to toddler on one buy. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 9.8HigherUS company New Native Inc., trading since 1992, with email, chat and phone for sizing questions. |
How they place
| Ranking | Ickle Bubba | New Native |
|---|---|---|
| Baby carriers and wraps | 3 of 38 | 12 of 38 |
Sources behind this comparison
Ickle Bubba
- icklebubba.com: 13 facts, checked September 30, 2026
New Native
- newnativebaby.com: 9 facts, checked September 30, 2026
Every fact side by side
| Fact | Ickle Bubba | New Native |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Legal entity | Ickle Bubba Limited | New Native Inc. |
| Headquarters | United Kingdom | United States |
| Founded | 2013 | 1992Lower |
| Support channels | Email, Chat, Help centre, Community | Email, Chat, Phone, Help centre |
Car seats
| Fact | Ickle Bubba | New Native |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Not confirmed |
| Standards | R129, R44 | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | New Native |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, Mattress | Not confirmed |
| Maximum age | 48 months | Not confirmed |
| Mattress included | No | Not confirmed |
| Mattress size | 140 x 70cm | Not confirmed |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | Not confirmed |
| Rental option | No | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | New Native | Median |
|---|---|---|---|
| Carrying positions | 3at the median | Not confirmed | 3 |
| Warranty | 2 to 4 yearshighest quarter | Not confirmed | 2 |
| Money-back period | 14 dayslowest quarter | Not confirmed | 30 days |
Median across 31 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
New Native
Pros
- Newborn without insert is stated on the product, so a newborn fits without a separate insert purchase.
- Machine washable, so spills and daily grime go through a normal wash rather than spot cleaning.
- A child weight range of 3.6-15.9 kg holds the newborn stage and the toddler stage on one carrier.
Cons
- The entry price of $64 sits above Evenflo Company at $19.99, Boba at $27.99 and MOBY at $22.49.
- On that measure it ranks 15 of 33 brands, so the gap to the cheaper options is a wide one.
- It is sold in the United States, so buyers outside that market face a cross-border order.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
New Native
Who it suits
- Parents who want a newborn accepted in the carrier without buying an insert.
- US shoppers who want one carrier to cover the newborn stage and the toddler stage.
- Families who wash the carrier often and expect it to stay in daily use.
Who should look elsewhere
- Evenflo Company at $19.99, for buyers who want the lowest listed entry price and will check child limits on each model themselves.
- Boba at $27.99, for shoppers who compare price first and treat the stated newborn and washing details as secondary.
- MOBY at $22.49, for anyone weighing price across the three listed brands before features.
Country by country
| Country | Ickle Bubba | New Native |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
New Native
How much is a New Native baby carrier?+
The entry price is $64, set by the product range rather than a sale. That sits well above Evenflo Company at $19.99, Boba at $27.99 and MOBY at $22.49. Nothing has to be added on top, since the carrier is stated to take a newborn without an insert.
Will a newborn fit, or do I need an insert?+
A newborn fits without an insert. The product is listed as newborn ready without an insert, which removes the extra accessory many carriers need in the earliest stage. Paired with a child weight range of 3.6-15.9 kg, the same carrier can start at birth and stay in use as your child grows.
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Ickle Bubba
New Native