Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Snuz
Ickle Bubba
Snuz
Higher score in this comparison
What sets them apart
| Compare | Ickle BubbaReviewVisitVisit | SnuzReviewVisitVisit |
|---|---|---|
| Price from | £99 | £84.95Lower |
| Mattress included | No | YesHas it |
| Mattress size | 140 x 70cm | 80 x 44 x 3 cm |
| Warranty | 2 to 4 yearsHigher | 1 year |
| Markets | GB, GG, IM, JE | GB, US |
| Maximum age | 48 months | Not confirmed |
| Maximum child weight (kg) | Not confirmed | 9 |
Same on both: Smart features (No), Rental option (No).
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Key differences
- Snuz scores higher overall: 9.0 vs 8.9.
- Price from is lower at Snuz: £84.95 vs £99.
- Mattress included: only Snuz.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 1 year.
- Support channels: only Ickle Bubba offers Community.
- Ickle Bubba is available in 3 more countries.
- Products: only Ickle Bubba offers Crib, Bassinet.
- Markets: only Ickle Bubba offers GG, IM, JE.
- Markets: only Snuz offers US.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Snuz
Snuz suits parents who want a bedside crib or a cot bed that turns into a toddler bed, and who would rather buy than rent. Prices start at £84.95, the warranty lasts 1 year, and support runs on email, chat and help centre in GB and US.
Score breakdown
| Area | Ickle Bubba | Snuz |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.2HigherPrice from £84.95 against a rank of 29 of 59 brands, with no rental option to soften the outlay. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 8.9A mattress is included, sleep standards are en 1130 and en 716, and a cot bed converts to a toddler bed for the next stage. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 9.0HigherWarranty of 1 year on the bedside crib, support on email, chat and help centre, and a seller registered in GB since 2013. |
Pick Ickle Bubba if, pick Snuz if
Pick Ickle Bubba if offer and warranty matter most.
Pick Snuz if trust, price from, and mattress included matter most.
Positions in our rankings
| Ranking | Ickle Bubba | Snuz |
|---|---|---|
| Cribs, bassinets and smart sleepers | 5 of 47 | 4 of 47 |
How the counts compare
| Fact | Ickle Bubba | Snuz |
|---|---|---|
| Price from | £99 | £84.95 |
| Warranty | 2 to 4 years | 1 year |
Also worth a look
Mamazing has warranty at 5 years, against 2 to 4 years for Ickle Bubba and 1 year for Snuz.
Mamazing reviewWhat we checked
Ickle Bubba
- icklebubba.com: 14 facts, checked September 30, 2026
Snuz
- snuz.co.uk: 15 facts, checked September 30, 2026
Every fact side by side
| Fact | Ickle Bubba | Snuz |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Bedside crib, Cot, Mattress |
| Sleep safety standard | Not confirmed | En 1130, En 716 |
| Converts to | Toddler bed | Toddler bed |
| Legal entity | Ickle Bubba Limited | GREEN SHEEP GROUP LTD |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2013 | 2013 |
| Support channels | Email, Chat, Help centre, CommunityCovers more | Email, Chat, Help centre |
Car seats
| Fact | Ickle Bubba | Snuz |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Not confirmed |
| Standards | R129, R44 | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Baby carriers
| Fact | Ickle Bubba | Snuz |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Snuz | Median |
|---|---|---|---|
| Price from | £99below the median | £84.95lowest quarter | £104.90 |
| Maximum age | 48 monthsabove the median | Not confirmed | 24 months |
| Maximum child weight (kg) | Not confirmed | 9below the median | 11.3 |
| Warranty | 2 to 4 yearshighest quarter | 1 yearbelow the median | 2 |
Median across 40 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Snuz
Pros
- A mattress is included with the bedside crib, and the included mattress measures 80 x 44 x 3 cm, so a parent does not have to source a sleep surface first.
- The cot bed converts to a toddler bed, so the frame stays useful past the cot stage instead of being replaced.
- Sells in GB and US, so a UK shopper and a US shopper can buy from the same range.
Cons
- There is no rental option, so the money goes on a purchase rather than a hire, and Wookids Rental is the named rental route for parents who would rather not own the frame.
- Smart features are a no, so nothing in the crib monitors or connects, while Happiest Baby lists bassinet and smart sleeper for shoppers who want a smart sleeper.
- Child weight max of 9 kg sits below the 14.97 kg upper quartile for the category, so the bedside crib suits the earliest months.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Snuz
Who it suits
- Parents who want the baby sleeping in the same room, close enough to lift without waking and within a child weight max of 9 kg.
- Shoppers in GB and US who want a single range to cover bedside crib, cot and mattress without shopping across several brands.
- Families keeping the same frame for a second stage, since the cot bed converts to a toddler bed.
Who should look elsewhere
- Parents set on hiring rather than buying: there is no rental option at Snuz, and Wookids Rental lists cot, bedside crib and mattress for that route.
- Households after connected monitoring: smart features are a no here, while Happiest Baby lists bassinet and smart sleeper including a smart sleeper.
- Buyers set on a standalone bassinet rather than a bedside crib: Evenflo Company lists bassinet, and Snuz covers bedside crib, cot and mattress.
Country by country
| Country | Ickle Bubba | Snuz |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Snuz
How much does a Snuz crib or cot cost?+
Snuz lists prices from £84.95, which is the entry bedside crib rather than the full cot range. The cot beds and larger sleep products sit at or above that figure, so a budget built around the bedside crib holds, while a budget for a full cot needs headroom. Snuz ranks 29 of 59 brands on price from.
Is a mattress included with a Snuz crib?+
A mattress is included with the bedside crib, and the included mattress measures 80 x 44 x 3 cm. That is the size the frame is built around, so a parent does not have to work out compatibility or order a separate sleep surface before the first night. Snuz lists a mattress among bedside crib, cot and mattress for anyone replacing one later.
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