Updated October 18, 2026 · NurseryCue Editorial Team
Coolblue Belgium vs Ickle Bubba
Coolblue Belgium
Higher score in this comparison
Ickle Bubba
What sets them apart
| Compare | Coolblue BelgiumReviewVisitVisit | Ickle BubbaReviewVisitVisit |
|---|---|---|
| Reference models | Maxi-Cosi Emerald 360 S i-Size Black, Maxi Cosi Mica 360 S Tonal Black, Maxi Cosi Titan S i-Size Black | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller |
| Price from | €228 | £99 |
| Child height range | 40-150 cm | 40-150cm |
| Rear-facing limit | 15 months | 105cm |
| Seat weight (kg) | 12.8 | 6Lower |
| Markets | BE | GB, GG, IM, JE |
| Maximum child weight (kg) | 36 | Not confirmed |
| Recalls | Not confirmed | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 |
Same on both: ISOFIX or LATCH (Yes), Rotating seat (Yes), Load leg or rebound bar (Yes).
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Key differences
- Coolblue Belgium scores higher overall: 9.0 vs 8.9.
- Seat weight (kg) is lower at Ickle Bubba: 6 vs 12.8.
- Support channels: only Coolblue Belgium offers Phone.
- Support channels: only Ickle Bubba offers Chat, Community.
- Standards: only Ickle Bubba offers R44.
- Founded is lower at Coolblue Belgium: 1999 vs 2013.
- Ickle Bubba is available in 3 more countries.
- Seat types: only Ickle Bubba offers All in one.
- Markets: only Coolblue Belgium offers BE.
- Markets: only Ickle Bubba offers GB, GG, IM.
Our verdict on each
Coolblue Belgium
Coolblue Belgium suits parents buying in its home market who want a single range covering infant, convertible and booster seats, with car seats listed at €228 and child fit to 36 kg. The rear facing window stops at 15 months, so plan the change to forward facing around that point.
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Score breakdown
| Area | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Cost | 9.0Entry prices at €228 sit alongside a cost score part of 9. | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. |
| Offer | 9.0Seats fit children up to 36 kg, with a load leg or rebound bar and a rotating base. | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. |
| Trust | 9.0HigherStandards listed are r129, support covers email, phone and help centre, and the seller is Coolblue België N.V., matching a trust score part of 9. | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. |
Where each is licensed and available
| Country | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Headquarters | Belgium | United Kingdom |
Additional countries for Coolblue Belgium: 1. Additional countries for Ickle Bubba: 4.
How they place
| Ranking | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Infant car seats | 1 of 32 | 4 of 32 |
| Convertible and extended rear-facing seats | 1 of 33 | 4 of 33 |
What we checked
Coolblue Belgium
- coolblue.be: 16 facts, checked September 30, 2026
Ickle Bubba
- icklebubba.com: 16 facts, checked September 30, 2026
Every fact side by side
| Fact | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Seat types | Infant, Convertible, Booster | Infant, Convertible, All in one, BoosterCovers more |
| Standards | R129 | R129, R44Covers more |
| Legal entity | Coolblue België N.V. | Ickle Bubba Limited |
| Headquarters | Belgium | United Kingdom |
| Founded | 1999Lower | 2013 |
| Support channels | Email, Phone, Help centre | Email, Chat, Help centre, Community |
Cribs and bassinets
| Fact | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Products | Not confirmed | Crib, Cot, Bassinet, Bedside crib, Mattress |
| Maximum age | Not confirmed | 48 months |
| Mattress included | Not confirmed | No |
| Mattress size | Not confirmed | 140 x 70cm |
| Converts to | Not confirmed | Toddler bed |
| Smart features | Not confirmed | No |
| Rental option | Not confirmed | No |
| Warranty | Not confirmed | 2 to 4 years |
Baby carriers
| Fact | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Carrier types | Not confirmed | Soft structured |
| Weight range | Not confirmed | up to 15 kg |
| Newborn without insert | Not confirmed | No |
| Carrying positions | Not confirmed | 3 |
| Waist fit | Not confirmed | 57-173 cm |
| Money-back period | Not confirmed | 14 days |
Where each stands against the rest
| Fact | Coolblue Belgium | Ickle Bubba | Median |
|---|---|---|---|
| Maximum child weight (kg) | 36below the median | Not confirmed | 45.36 |
| Seat weight (kg) | 12.8highest quarter | 6below the median | 8.55 |
Median across 25 listed brands.
Pros and cons
Coolblue Belgium
Pros
- The standards listed for the range are r129, so the certification is stated up front rather than implied.
- The range spans infant, convertible and booster seats, so a child can move up a stage without changing seller.
- Support runs on email, phone and help centre, which includes phone help once the order has landed.
Cons
- The featured seat weighs 12.8 kg with its base, so moving it between vehicles takes a second pair of hands.
- Coolblue Belgium operates in Belgium, a single market, so delivery and returns are framed there and nowhere else.
- Child fit stops at 36 kg, so a child approaching that weight is already looking at the next seat rather than this one.
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Who each suits
Coolblue Belgium
Who it suits
- Parents in the market Coolblue Belgium serves who want infant, convertible and booster seats from one seller rather than separate shops.
- Shoppers who care more about the fit ceiling than about how light a seat is, since the listed seats reach 36 kg.
- Anyone who wants to ask a fit question by phone after ordering, because support runs on email, phone and help centre.
Who should look elsewhere
- Parents shopping from outside BE, since delivery and returns are framed around that market alone.
- Anyone who moves a seat between cars often, because the featured seat weighs 12.8 kg.
- Parents who need rear facing past 15 months, since the listing closes that window there.
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Country by country
| Country | Coolblue Belgium | Ickle Bubba |
|---|---|---|
| Belgium | Yes | No |
| Guernsey | No | Yes |
| Isle of Man | No | Yes |
| Jersey | No | Yes |
| United Kingdom | No | Yes |
Questions about each
Coolblue Belgium
How much do car seats cost at Coolblue Belgium?+
Car seats in the Coolblue Belgium range are listed from €228, the entry price you meet when you open the car seat category. It marks the start of the range rather than the cost of any one seat, and everything above it costs more.
What size child do these car seats fit?+
The listed child range runs from 40 cm to 150 cm tall, and the weight ceiling is 36 kg. Taken together those two limits cover a long growth span on paper rather than a single stage. Measure your child before you order, because a seat they can technically fit in is not always one they can sit or lie in comfortably.
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Other options to compare
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