Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Mamazing
Ickle Bubba
Mamazing
Higher score in this comparison
What sets them apart
| Compare | Ickle BubbaReviewVisitVisit | MamazingReviewVisitVisit |
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Ultra Air Stroller, Air Lux Stroller, Air Lux Stroller With Bassinet, All-Terrain Jogging Stroller |
| Price from | £99 | $89.99 |
| Price up to | £1,099 | $499.99 |
| Lightest model (kg) | 4.9Lower | 5.3 |
| Folded size | 45 x 25 x 56 cm | 48.3 x 25.4 x 61 cm |
| Suitable from birth | Lie flat seat | Carrycot |
| Maximum child weight (kg) | 22 | 22.7Higher |
| Warranty | 2 to 4 years | 5 yearsHigher |
| Markets | GB, GG, IM, JE | US |
| Compatible car seats | Not confirmed | Nuna, Maxi Cosi, Cybex, Britax, Evenflo, Bugaboo, Joie |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Same on both: One-hand fold (Yes), Cabin-size fold (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Mamazing scores higher overall: 9.3 vs 8.9.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 5.3.
- Maximum child weight (kg) is higher at Mamazing: 22.7 vs 22.
- Warranty is higher at Mamazing: 5 years vs 2 to 4 years.
- Support channels: only Ickle Bubba offers Chat, Community.
- Support channels: only Mamazing offers Phone.
- Standards: only Ickle Bubba offers R129, R44.
- Standards: only Mamazing offers Astm f833.
- Ickle Bubba is available in 3 more countries.
- Stroller types: only Ickle Bubba offers Double, Pram.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Mamazing
Mamazing covers strollers and a first crib under a single name, with prices starting at $89.99 and reaching $499.99 at the top. It suits US parents who want a one hand fold, a cabin size fold and a brand that sells both the stroller and the sleep space.
Score breakdown
| Area | Ickle Bubba | Mamazing |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.6HigherEntry price ranks 6 of 43, and the top price 14 of 41. |
| Offer | 9.2A one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.3HigherStroller types (full size, compact and travel) with a 22.7 kg child limit, a 5 years warranty and cribs converting to toddler bed and daybed. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 8.9HigherStandards listed as astm f833, a US base and support on email, phone and help centre with a 5 years warranty. |
How they place
| Ranking | Ickle Bubba | Mamazing |
|---|---|---|
| Cribs, bassinets and smart sleepers | 5 of 47 | 1 of 47 |
How the counts compare
| Fact | Ickle Bubba | Mamazing |
|---|---|---|
| Lightest model (kg) | 4.9 | 5.3 |
| Maximum child weight (kg) | 22 | 22.7 |
| Warranty | 2 to 4 years | 5 years |
If neither fits
Joolz has warranty at 2 to 10 years, against 2 to 4 years for Ickle Bubba and 5 years for Mamazing.
Joolz reviewEvery fact side by side
| Fact | Ickle Bubba | Mamazing |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Full size, Compact, Travel, Jogging, Travel system |
| Standards | R129, R44 | Astm f833 |
| Legal entity | Ickle Bubba Limited | Interfocus Inc |
| Headquarters | United Kingdom | United States |
| Founded | 2013 | Not confirmed |
| Support channels | Email, Chat, Help centre, Community | Email, Phone, Help centre |
Car seats
| Fact | Ickle Bubba | Mamazing |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | Mamazing |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Crib, Mattress |
| Maximum age | 48 months | Not confirmed |
| Mattress included | No | No |
| Mattress size | 140 x 70cm | 97 x 61 cm; 132 x 71 cm |
| Converts to | Toddler bed | Toddler bed, DaybedCovers more |
| Smart features | No | No |
| Rental option | No | No |
Baby carriers
| Fact | Ickle Bubba | Mamazing |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Mamazing | Median |
|---|---|---|---|
| Lightest model (kg) | 4.9lowest quarter | 5.3lowest quarter | 7.3 |
| Maximum child weight (kg) | 22below the median | 22.7at the median | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 5 yearshighest quarter | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Mamazing
Pros
- Prices start at $89.99, a first purchase that sits well under the €58.11 median free delivery threshold across the site.
- A one hand fold and a cabin size fold are both stated, and 96.7% of ranked brands fold down to cabin size.
- The lightest listed weight is 5.3 kg, lighter than the 8.23 kg upper quartile in the strollers ranking.
Cons
- Mattress included reads no for the Evonest crib, so the outlay runs higher than at brands that bundle a mattress.
- The range is a single market, US, so parents buying elsewhere compare other names.
- Sleep products meet astm f833 and rental option reads no, so a short stay still means a full outlay on the crib.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Mamazing
Who it suits
- US parents who want a single brand to cover a stroller and a first crib
- Travellers who need a cabin size fold and a one hand fold
- Parents pairing a bassinet setup with a car seat they already own
Who should look elsewhere
- Parents shopping outside the US, since the range covers a single market at US
- Anyone wanting a double stroller, where the Evenflo Company range at full size, compact and travel goes wider
- Buyers who expect a mattress in the box, since mattress included reads no for the sleep range crib
Country by country
| Country | Ickle Bubba | Mamazing |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Mamazing
How much does a Mamazing stroller cost?+
The stroller range starts at $89.99 and reaches $499.99 at the top. That entry price places Mamazing in 6 of 43 brands in the strollers ranking, while the top price sits in 14 of 41.
Does a Mamazing stroller fold with one hand?+
A one hand fold is stated, and the folded shape measures 48.3 x 25.4 x 61 cm. The fold is also a cabin size shape, which 96.7% of brands in the strollers ranking manage, so the fold suits overhead storage and aircraft cabins.
Other options to compare
Other matchups
- Ickle Bubba vs Momcozy
- Ickle Bubba vs Mockingbird
- Ickle Bubba vs iCandy
- Ickle Bubba vs Colugo
- Ickle Bubba vs Ergobaby
- Ickle Bubba vs Bumprider
- Ickle Bubba vs Evenflo Company
- Ickle Bubba vs Boba
- Ickle Bubba vs MOBY
- Ickle Bubba vs New Native
- Ickle Bubba vs Baby K'tan
- Ickle Bubba vs Coolblue Belgium
- Ickle Bubba vs Mamas & Papas
- Ickle Bubba vs The Little Green Sheep
- Ickle Bubba vs Bc Babycare
- Ickle Bubba vs Snuz
- Ickle Bubba vs Bugaboo