Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs MOBY
Ickle Bubba
MOBY
Higher score in this comparison
Where Ickle Bubba and MOBY differ
| Compare | Ickle BubbaReviewVisitVisit | MOBYReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | £99 | $22.49 |
| Weight range | up to 15 kg | 3.6-15 kg |
| Newborn without insert | No | YesHas it |
| Carrying positions | 3Higher | 2 |
| Money-back period | 14 days | 30 daysHigher |
| Markets | GB, GG, IM, JE | US |
| Hip-healthy | Not confirmed | Yes |
| Machine washable | Not confirmed | Yes |
| Waist fit | 57-173 cm | Not confirmed |
| Warranty | 2 to 4 years | Not confirmed |
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Key differences
- MOBY scores higher overall: 9.4 vs 8.9.
- Newborn without insert: only MOBY.
- Carrying positions is higher at Ickle Bubba: 3 vs 2.
- Money-back period is higher at MOBY: 30 days vs 14 days.
- Support channels: only Ickle Bubba offers Chat, Community.
- Ickle Bubba is available in 3 more countries.
- Carrier types: only MOBY offers Wrap, Ring sling, Hip seat.
- Markets: only Ickle Bubba offers GB, GG, IM.
- Markets: only MOBY offers US.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
MOBY
Moby suits parents who want a carrier that fits a newborn without a separate insert and who are buying in the US. Entry prices start at $22.49, the carriers are hip healthy and machine washable, and the brand carries a 9.4 overall.
Score breakdown
| Area | Ickle Bubba | MOBY |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 10.0HigherMoby enters at $22.49, and the 30 day returns window makes a first wrap easy to try. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 8.8soft structured, wrap and ring sling spans several formats, and newborn carrying works without an insert, so one purchase covers the earliest stage. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 9.4HigherHip healthy and machine washable are both stated, and support runs on email and help centre for questions after purchase. |
Positions in our rankings
| Ranking | Ickle Bubba | MOBY |
|---|---|---|
| Baby carriers and wraps | 3 of 38 | 11 of 38 |
How the counts compare
| Fact | Ickle Bubba | MOBY |
|---|---|---|
| Carrying positions | 3 | 2 |
| Money-back period | 14 days | 30 days |
Every fact side by side
| Fact | Ickle Bubba | MOBY |
|---|---|---|
| Carrier types | Soft structured | Soft structured, Wrap, Ring sling, Hip seatCovers more |
| Legal entity | Ickle Bubba Limited | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2013 | Not confirmed |
| Support channels | Email, Chat, Help centre, CommunityCovers more | Email, Help centre |
Car seats
| Fact | Ickle Bubba | MOBY |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Not confirmed |
| Standards | R129, R44 | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | MOBY |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, Mattress | Not confirmed |
| Maximum age | 48 months | Not confirmed |
| Mattress included | No | Not confirmed |
| Mattress size | 140 x 70cm | Not confirmed |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | Not confirmed |
| Rental option | No | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | MOBY | Median |
|---|---|---|---|
| Carrying positions | 3at the median | 2lowest quarter | 3 |
| Warranty | 2 to 4 yearshighest quarter | Not confirmed | 2 |
| Money-back period | 14 dayslowest quarter | 30 daysat the median | 30 days |
Median across 31 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
MOBY
Pros
- Newborn without insert is supported, so the first days do not need a second purchase.
- Hip healthy, so nothing extra is needed later to support a growing baby's hips.
- Machine washable, which suits a carrier that goes out most days.
Cons
- Support runs on email and help centre only, so a question that needs a person on the phone has no listed route.
- Carrying options come to 2 positions, below the 3 median across carriers on the site.
- The listed market is US, so a buyer elsewhere is not covered by the shipping information given.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
MOBY
Who it suits
- Parents starting from day one who want newborn carrying without an insert at an entry price well under New Native's $64.
- Shoppers who want more than a single format, since Moby's soft structured, wrap and ring sling goes beyond Evenflo Company's soft structured.
- Anyone happy with 2 carrying positions who still wants a hip healthy, machine washable carrier.
Who should look elsewhere
- Parents outside the US, since Moby's listed market is US.
- Carers who need more wearing options than 2 positions, where Boba's soft structured, wrap and ring sling is the closer fit.
- Shoppers working to a larger budget, since New Native starts at $64.
Country by country
| Country | Ickle Bubba | MOBY |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
MOBY
How much does a Moby carrier cost?+
Moby sells direct with entry prices starting at $22.49, so the outlay is small enough to try before investing in a full set. A 30 day returns window sits behind that price if the carrier does not suit you. Higher styles within soft structured, wrap and ring sling cost more, so budget by format.
Can I carry a newborn in a Moby without an insert?+
Newborn use without an insert is one of the stated features, which saves the extra purchase most parents make at the start. 2 carry positions cover the earliest stage, and the fabric is machine washable for spills. Sizing still follows the instructions for whichever model you pick.
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Ickle Bubba
MOBY