Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Safety 1st
Ickle Bubba
Safety 1st
Higher score in this comparison
Ickle Bubba vs Safety 1st: the differences
| Compare | Ickle BubbaReviewVisitVisit | Safety 1stReviewSee alternativesSee alternatives |
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Grow and Go All-in-One, Turn and Go 360, onBoard FLX |
| Price from | £99 | $39.99 |
| Price up to | £1,099 | $539.99 |
| Lightest model (kg) | 4.9Lower | 7.48 |
| Suitable from birth | Lie flat seat | Car seat only |
| Maximum child weight (kg) | 22 | 22.68Higher |
| Warranty | 2 to 4 yearsHigher | 1 year |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Safety 1st Grow and Go Sprint (Model CC321) Voluntary Recall |
| Markets | GB, GG, IM, JE | US |
| Folded size | 45 x 25 x 56 cm | Not confirmed |
| Cabin-size fold | Yes | Not confirmed |
| Compatible car seats | Not confirmed | Safety 1st |
Same on both: One-hand fold (Yes).
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Key differences
- Safety 1st scores higher overall: 9.3 vs 8.9.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 7.48.
- Maximum child weight (kg) is higher at Safety 1st: 22.68 vs 22.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 1 year.
- Support channels: only Ickle Bubba offers Chat, Community.
- Support channels: only Safety 1st offers Phone.
- Standards: only Ickle Bubba offers R129, R44.
- Standards: only Safety 1st offers Fmvss 213, Fmvss 213a.
- Recalls: only Ickle Bubba offers Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024.
- Recalls: only Safety 1st offers Safety 1st Grow and Go Sprint (Model CC321) Voluntary Recall.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Safety 1st
Safety 1st covers the whole family car seat run from infant carriers to boosters in a single US range, and the Grow and Go All-in-One carries a child to 45 kg. It suits parents who want one seat that grows with the child rather than a short term newborn seat replaced after a few months.
Score breakdown
| Area | Ickle Bubba | Safety 1st |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.6HigherCar seats start at $39.99 and the stroller and travel system range runs $539.99. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.1Seat types span infant, convertible and all in one with an Isofix latch and a Rotating model in the same range. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 9.1HigherSupport runs on email, phone and help centre under Dorel Juvenile Group, Inc., with 1 year of cover. |
Which one suits you
Pick Ickle Bubba if lightest model (kg) and warranty matter most.
Pick Safety 1st if cost, trust, and maximum child weight (kg) matter most.
Where each is licensed and available
| Country | Ickle Bubba | Safety 1st |
|---|---|---|
| Headquarters | United Kingdom | Not confirmed |
Additional countries for Ickle Bubba: 4. Additional countries for Safety 1st: 1.
If neither fits
Mamazing has warranty at 5 years, against 2 to 4 years for Ickle Bubba and 1 year for Safety 1st.
Mamazing reviewHow they place
| Ranking | Ickle Bubba | Safety 1st |
|---|---|---|
| Strollers and pushchairs | 3 of 65 | 15 of 65 |
| Travel systems | 3 of 36 | 8 of 36 |
| Infant car seats | 4 of 32 | 8 of 32 |
| Convertible and extended rear-facing seats | 4 of 33 | 8 of 33 |
| Cribs, bassinets and smart sleepers | 5 of 47 | 14 of 47 |
Every fact side by side
| Fact | Ickle Bubba | Safety 1st |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Full size, Compact, Travel system, Double |
| Standards | R129, R44 | Fmvss 213, Fmvss 213a |
| Legal entity | Ickle Bubba Limited | Dorel Juvenile Group, Inc. |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2013 | Not confirmed |
| Support channels | Email, Chat, Help centre, Community | Email, Phone, Help centre |
Car seats
| Fact | Ickle Bubba | Safety 1st |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Infant, Convertible, All in one, Booster |
| Child height range | 40-150cm | 48-132 cm |
| Maximum child weight (kg) | Not confirmed | 45 |
| Rear-facing limit | 105cm | 40 lbs, 40 in |
| ISOFIX or LATCH | Yes | Yes |
| Rotating seat | Yes | Yes |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | 3.6Lower |
| Seat lifespan | Not confirmed | 8 to 12 years |
Cribs and bassinets
| Fact | Ickle Bubba | Safety 1st |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Crib, Bassinet |
| Maximum age | 48 months | Not confirmed |
| Maximum child weight (kg) | Not confirmed | 9.07 |
| Mattress included | No | YesHas it |
| Mattress size | 140 x 70cm | Not confirmed |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | No |
| Rental option | No | No |
Baby carriers
| Fact | Ickle Bubba | Safety 1st |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Safety 1st | Median |
|---|---|---|---|
| Lightest model (kg) | 4.9lowest quarter | 7.48above the median | 7.3 |
| Maximum child weight (kg) | 22below the median | 22.68below the median | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 1 yearlowest quarter | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Safety 1st
Pros
- Seat types cover infant, convertible and all in one, so a family can stay with the same brand from the newborn carrier to the booster.
- The onBoard FLX pairs an Isofix latch with a 3.6 kg carry weight, so it moves between cars without a fight.
- A Rotating model in the range helps once a child has grown past the 40 lbs, 40 in rear facing stage.
Cons
- Warranty cover is 1 year on car seats, so read the terms before adding a booster for the third row.
- A voluntary recall notice names a Grow and Go Sprint seat, listed in Safety 1st Grow and Go Sprint (Model CC321) Voluntary Recall, so check the notice against the model sticker in your car.
- The spread is wide: car seats start at $39.99 while strollers and travel systems reach $539.99, so the top of the range sits far above the entry price.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Safety 1st
Who it suits
- Parents in US who want infant, convertible, all-in-one and booster seats from the same brand.
- Families after a Rotating seat and a one hand fold stroller in the same basket.
- Buyers who plan around a defined seat lifespan: the listed expiry is 8 to 12 years.
Who should look elsewhere
- Buyers outside US who need local fitting advice: Chicco's Unico Evo i-Size, EverOne i-Size, Gro-Up i-Size are the range to read instead.
- Shoppers hoping to hire a bassinet: Safety 1st lists no rental option on its bassinets, so Britax is the other range to ask about a hire.
- Buyers who weigh warranty length heavily: cover is 1 year, so Evenflo's terms are worth a look before you commit.
Country by country
| Country | Ickle Bubba | Safety 1st |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Safety 1st
How much do Safety 1st car seats cost at entry?+
Car seats in the collection start at $39.99, and strollers and travel systems run to $539.99. The spread between those figures is wide, so the entry price says little about what a full travel system costs. Safety 1st sets a price per product rather than per plan, so the price listed is the price paid.
Which Safety 1st seat fits the biggest child?+
The Grow and Go All-in-One Convertible Car Seat takes a child up to 45 kg and covers 48-132 cm, so one shell handles the rear facing stage and the forward facing stages. The onBoard FLX is the smaller carrier, and another model in the range adds a Rotating base to a similar all-in-one shell.
Other options to compare
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Ickle Bubba
Safety 1st