Ickle Bubba review

Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.

Key facts

Best for
A single brand covering pushchair, car seat and sleep furniture, led by a very light stroller.
Reference models
Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller (Source, checked September 30, 2026)
Price from
£99 (Source, checked September 30, 2026)
Price up to
£1,099 (Source, checked September 30, 2026)
Lightest model (kg)
4.9 (Source, checked September 30, 2026)
Folded size
45 x 25 x 56 cm (Source, checked September 30, 2026)
One-hand fold
Yes (Source, checked September 30, 2026)
Cabin-size fold
Yes (Source, checked September 30, 2026)
Suitable from birth
Lie flat seat (Source, checked September 30, 2026)
Maximum child weight (kg)
22 (Source, checked September 30, 2026)
Warranty
2 to 4 years (Source, checked September 30, 2026)
Recalls
Solar Group 1 2 3 Isofix Car Seat - 01/02/2024-23/02/2024 (Source, checked September 30, 2026)
Markets
GB, GG, IM, JE (Source, checked September 30, 2026)
Legal entity
Ickle Bubba Limited (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
2013 (Source, checked September 30, 2026)
Support channels
Email, Chat, Help-centre, Community (Source, checked September 30, 2026)
Stroller types
Full size, Compact, Travel, Jogging, Double, Pram, Travel system
Standards
R129, R44
Official website
icklebubba.com

Car seats

Reference models
Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller (Source, checked September 30, 2026)
Price from
£99 (Source, checked September 30, 2026)
Child height range
40-150cm (Source, checked September 30, 2026)
Rear-facing limit
105cm (Source, checked September 30, 2026)
ISOFIX or LATCH
Yes (Source, checked September 30, 2026)
Rotating seat
Yes (Source, checked September 30, 2026)
Load leg or rebound bar
Yes (Source, checked September 30, 2026)
Seat weight (kg)
6 (Source, checked September 30, 2026)
Recalls
Solar Group 1 2 3 Isofix Car Seat - 01/02/2024-23/02/2024 (Source, checked September 30, 2026)
Markets
GB, GG, IM, JE (Source, checked September 30, 2026)
Legal entity
Ickle Bubba Limited (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
2013 (Source, checked September 30, 2026)
Support channels
Email, Chat, Help-centre, Community (Source, checked September 30, 2026)
Seat types
Infant, Convertible, All in one, Booster
Standards
R129, R44

Cribs and bassinets

Price from
£99 (Source, checked September 30, 2026)
Maximum age
48 months (Source, checked September 30, 2026)
Mattress included
No (Source, checked September 30, 2026)
Mattress size
140 x 70cm (Source, checked September 30, 2026)
Smart features
No (Source, checked September 30, 2026)
Rental option
No (Source, checked September 30, 2026)
Warranty
2 to 4 years (Source, checked September 30, 2026)
Markets
GB, GG, IM, JE (Source, checked September 30, 2026)
Legal entity
Ickle Bubba Limited (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
2013 (Source, checked September 30, 2026)
Support channels
Email, Chat, Help-centre, Community (Source, checked September 30, 2026)
Products
Crib, Cot, Bassinet, Bedside crib, Mattress
Converts to
Toddler bed

Baby carriers

Price from
£99 (Source, checked September 30, 2026)
Weight range
up to 15 kg (Source, checked September 30, 2026)
Newborn without insert
No (Source, checked September 30, 2026)
Carrying positions
3 (Source, checked September 30, 2026)
Waist fit
57-173 cm (Source, checked September 30, 2026)
Warranty
2 to 4 years (Source, checked September 30, 2026)
Money-back period
14 days (Source, checked September 30, 2026)
Markets
GB, GG, IM, JE (Source, checked September 30, 2026)
Legal entity
Ickle Bubba Limited (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
2013 (Source, checked September 30, 2026)
Support channels
Email, Chat, Help-centre, Community (Source, checked September 30, 2026)
Carrier types
Soft structured

Apps and profiles

Elsewhere
Trustpilot

Pros and cons

Pros

  • The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
  • A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
  • Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
  • Sleep furniture and car seats sit in one catalogue: crib, cot and bassinet alongside infant, convertible and all in one built to r129 and r44.

Cons

  • Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
  • Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
  • A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
  • The baby carrier is soft structured only, and a newborn cannot be carried without an insert, so the earliest months need an extra purchase.
Ickle Bubba

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Scored 8.9 / 10 by NurseryCue.

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Who it suits

  • Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
  • Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
  • Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.

Who should look elsewhere

  • Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
  • Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
  • Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.

What it does well

Start with the figure parents notice first: the lightest frame in the range weighs 4.9 kg, and both a one hand fold and a cabin size fold are confirmed across the stroller collection. Those two fold features shape daily use more than most spec sheets admit, because a pushchair that folds on the platform and tucks into an overhead locker gets used on its own terms rather than a car's boot. Capacity tops out at 22 kg, which keeps the range in the standard everyday class rather than heavy all terrain territory. Warranty cover runs 2 to 4 years, so the mechanisms behind the fold are backed well past the first months of use. Read together, the strengths here are portability, ordinary capacity and cover, not premium materials or added tech.

Pricing

Prices on the stroller collection run from £99 at the entry end to £1,099 at the top. The entry figure is the number most families budget around, since a smaller frame covers the early months without the outlay of a larger model. The top figure sits far above it, so the two numbers describe different purchases rather than versions of the same one, and that gap is where the real decision gets made. Both are product prices charged at purchase rather than a plan that renews, which leaves no renewal figure to weigh here. Plan names do not change the arithmetic: the model you pick is the whole cost.

Where it sits among rivals

On entry price the brand places 10 of 43, which puts it among the more affordable names in the comparison. On the top price it moves to 35 of 41, so the cheap ranking depends on which end of the range you read. Weight tells the cleaner story, at 2 of 42 brands, which places the light end of the range near the front of the field. The practical reading is that Ickle Bubba competes on entry cost and on weight, and shoppers should slow down over the middle of the range, where the price advantage thins.

Who runs it

The brand trades as Ickle Bubba Limited, is based in the United Kingdom and was founded 2013. It sells pushchairs, car seats and sleep furniture under one roof, so a family buying a full set at once stays within one warranty conversation and one returns policy. Support runs on email, chat and help centre: email, chat, a help centre and a community. Phone is not on that list, so anyone who wants to speak to a person about a fault will do better with a retailer that answers calls.

How Ickle Bubba compares

Where Ickle Bubba is available

Available
Guernsey, Isle of Man, Jersey, United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much do Ickle Bubba strollers cost?+

Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.

How small do the strollers fold, and do any suit cabin luggage rules?+

A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.

What does the warranty cover, and can a purchase be returned?+

Warranty runs 2 to 4 years depending on the model, and the refund policy allows 14 days after delivery to change your mind. Cover length varies across the range, so the longer terms are worth checking against the specific model, and the return window is short enough that a faulty frame should be raised inside it.

Which car seats are in the range, and what safety standards do they meet?+

Seat types listed are infant, convertible and all in one, built to r129 and r44. An Isofix latch and a load leg or rebound bar are both present, the rotating model turns for loading, and the seat fits a child from 40-150cm with rear facing up to 105cm. The listed seat weight is 6 kg, so fitting it is manageable on your own.

Has any Ickle Bubba car seat been recalled?+

A product safety notice has been published for the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024. Anyone who bought that seat should read it before fitting and follow the instructions there. The notice names that model, so a parent checking a different seat in the range is looking at a different product.

Which countries does Ickle Bubba sell to?+

The company is based in the United Kingdom and sells into GB, GG and IM. Those listed markets set who can order direct, and delivery, warranty and returns terms are written around them. A shopper in a country outside that list would be looking at a local retailer rather than the brand itself.

Do the cots and bassinets convert, and is a mattress included?+

Furniture listed covers crib, cot and bassinet, and the convertible cot changes to a toddler bed with a use limit of 48 months. Mattress included is a no for that cot bed, and the size to buy is 140 x 70cm. Smart features are a no on the sleep range, which keeps the decision about material, finish and price.

Is the baby carrier suitable for a newborn?+

The carrier listed is soft structured and it carries in 3 positions, with a child weight range of up to 15 kg. A newborn cannot be carried without an insert, so the earliest months need an extra purchase. Waist fit runs 57-173 cm, a wide range that suits either parent.

Sources

Compiled from 15 source pages, checked September 30, 2026. We did not open an account.

Ickle Bubba

Ickle Bubba

A single brand covering pushchair, car seat and sleep furniture, led by a very light stroller.

8.9/10Visit

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