Data as of September 25, 2026

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Top baby carriers and wraps compared

MetricValueSample
Stroller types: full-size57.1 %14
Stroller types: compact100 %14
Stroller types: travel71.4 %14
Stroller types: jogging35.7 %14
Stroller types: double64.3 %14
Stroller types: pram14.3 %14
Stroller types: travel-system64.3 %14
Median price from79 EUR31
Lower quartile price from52.45 EUR31

Top baby monitors compared

MetricValueSample
Stroller types: full-size83.3 %6
Stroller types: compact100 %6
Stroller types: travel66.7 %6
Stroller types: jogging50 %6
Stroller types: double83.3 %6
Stroller types: pram0 %6
Stroller types: travel-system83.3 %6
Median price from98.95 EUR23
Lower quartile price from71.95 EUR23

Top online baby stores compared

MetricValueSample
Stroller types: full-size71.4 %7
Stroller types: compact100 %7
Stroller types: travel57.1 %7
Stroller types: jogging71.4 %7
Stroller types: double85.7 %7
Stroller types: pram42.9 %7
Stroller types: travel-system100 %7
Median price from49.99 EUR9
Lower quartile price from27.74 EUR9

Top breast pumps compared

MetricValueSample
Stroller types: full-size66.7 %6
Stroller types: compact100 %6
Stroller types: travel66.7 %6
Stroller types: jogging50 %6
Stroller types: double100 %6
Stroller types: pram16.7 %6
Stroller types: travel-system83.3 %6
Median price from35.95 EUR20

Top convertible and extended rear-facing seats compared

MetricValueSample
Stroller types: full-size73.9 %23
Stroller types: compact91.3 %23
Stroller types: travel65.2 %23
Stroller types: jogging52.2 %23
Stroller types: double82.6 %23
Stroller types: pram34.8 %23
Stroller types: travel-system95.7 %23
Median price from117.68 EUR22

Top cribs, bassinets and smart sleepers compared

MetricValueSample
Stroller types: full-size60.7 %28
Stroller types: compact89.3 %28
Stroller types: travel71.4 %28
Stroller types: jogging35.7 %28
Stroller types: double64.3 %28
Stroller types: pram21.4 %28
Stroller types: travel-system78.6 %28
Median price from131.54 EUR52

Top baby formula brands and subscriptions compared

MetricValueSample
Median price from23.67 EUR11
Lower quartile price from19.12 EUR11
Upper quartile price from35.16 EUR11
Lowest price from6.39 EUR11
Highest price from43.8 EUR11
Support channels: email78.6 %14
Support channels: chat21.4 %14
Support channels: phone78.6 %14

Top infant car seats compared

MetricValueSample
Stroller types: full-size73.1 %26
Stroller types: compact88.5 %26
Stroller types: travel65.4 %26
Stroller types: jogging46.2 %26
Stroller types: double80.8 %26
Stroller types: pram30.8 %26
Stroller types: travel-system96.2 %26
Median price from125.4 EUR24

Top strollers and pushchairs compared

MetricValueSample
Stroller types: full-size61.2 %49
Stroller types: compact89.8 %49
Stroller types: travel71.4 %49
Stroller types: jogging32.7 %49
Stroller types: double67.3 %49
Stroller types: pram18.4 %49
Stroller types: travel-system73.5 %49
Median price from173.17 EUR45

Top compact travel strollers compared

MetricValueSample
Stroller types: full-size62.1 %29
Stroller types: compact96.6 %29
Stroller types: travel93.1 %29
Stroller types: jogging17.2 %29
Stroller types: double58.6 %29
Stroller types: pram24.1 %29
Stroller types: travel-system69 %29
Median price from186.35 EUR28

Top travel systems compared

MetricValueSample
Stroller types: full-size73 %37
Stroller types: compact89.2 %37
Stroller types: travel67.6 %37
Stroller types: jogging43.2 %37
Stroller types: double75.7 %37
Stroller types: pram27 %37
Stroller types: travel-system100 %37
Median price from225.24 EUR32

Top wearable breast pumps compared

MetricValueSample
Median price from64.47 EUR12
Lower quartile price from15.26 EUR12
Upper quartile price from111.59 EUR12
Lowest price from6.55 EUR12
Highest price from149.07 EUR12
Support channels: email50 %12
Support channels: chat41.7 %12
Support channels: phone66.7 %12

Top baby monitors without Wi-Fi compared

MetricValueSample
Median price from94.95 EUR16
Lower quartile price from75.44 EUR16
Upper quartile price from131.75 EUR16
Lowest price from25.43 EUR16
Highest price from175.38 EUR16
Support channels: email77.8 %18
Support channels: chat38.9 %18
Support channels: phone44.4 %18

Across the site

MetricValueSample
Stroller types: full-size62 %50
Stroller types: compact90 %50
Stroller types: travel72 %50
Stroller types: jogging32 %50
Stroller types: double66 %50
Stroller types: pram20 %50
Stroller types: travel-system74 %50
Median price from87.7 EUR135
Lower quartile price from42.97 EUR135
Upper quartile price from175.38 EUR135
Lowest price from3.99 EUR135
Highest price from1,314.57 EUR135
Median price to579.93 EUR41
Lower quartile price to349.91 EUR41
Upper quartile price to876.95 EUR41
Lowest price to42 EUR41
Highest price to4,317.51 EUR41
Median weight kg min7.3242
Lower quartile weight kg min6.5142
Upper quartile weight kg min8.2342
Lowest weight kg min4.142
Highest weight kg min14.9442
One hand fold: true97.4 %38
One hand fold: false2.6 %38
Cabin size fold: true96.7 %30
Cabin size fold: false3.3 %30
From birth: carrycot34.9 %43
From birth: lie-flat-seat58.1 %43
From birth: car-seat-only7 %43
Single to double: true75 %20
Single to double: false25 %20
Standards: en-188813.9 %36
Standards: astm-f83330.6 %36
Support channels: email85.5 %166
Support channels: chat29.5 %166
Support channels: phone57.2 %166
Support channels: help-centre89.8 %166
Support channels: community7.2 %166
Seat types: infant100 %30
Seat types: convertible86.7 %30
Seat types: all-in-one53.3 %30
Seat types: booster83.3 %30
Seat types: extended-rear-facing20 %30
Median child max kg45.3624
Lower quartile child max kg29.524
Upper quartile child max kg5124
Lowest child max kg1324
Highest child max kg54.4324
Isofix latch: true100 %29
Isofix latch: false0 %29
Rotating: true87.5 %24
Rotating: false12.5 %24
Load leg or rebound bar: true90.9 %22
Load leg or rebound bar: false9.1 %22
Plus test: true50 %8
Plus test: false50 %8
Monitor type: audio0 %29
Monitor type: video37.9 %29
Monitor type: wifi0 %29
Monitor type: smart62.1 %29
Parent unit: true71.4 %28
Parent unit: false28.6 %28
Wifi required: true32.1 %28
Wifi required: false67.9 %28
Resolution: 720p20.8 %24
Resolution: 1080p37.5 %24
Resolution: 2k41.7 %24
Median range m304.816
Lower quartile range m232.8816
Upper quartile range m374.3216
Lowest range m916
Highest range m56716
Median plan month0 EUR23
Lower quartile plan month0 EUR23
Upper quartile plan month0 EUR23
Lowest plan month0 EUR23
Highest plan month8.77 EUR23
Account required: true52.2 %23
Account required: false47.8 %23
Sleep analytics: true87.5 %16
Sleep analytics: false12.5 %16
Breathing monitoring: none42.1 %19
Breathing monitoring: motion52.6 %19
Breathing monitoring: pulse-oximetry5.3 %19
Local storage: true76.5 %17
Local storage: false23.5 %17
Video encryption: true89.5 %19
Video encryption: false10.5 %19
Product types: breast-pump25.3 %83
Product types: formula16.9 %83
Product types: bottle-maker2.4 %83
Product types: bottle10.8 %83
Product types: steriliser6 %83
Pump type: wearable63.2 %19
Pump type: electric21.1 %19
Pump type: hospital-grade10.5 %19
Pump type: manual5.3 %19
Median max suction mmhg29513
Lower quartile max suction mmhg28013
Upper quartile max suction mmhg30013
Lowest max suction mmhg25013
Highest max suction mmhg35013
Closed system: true100 %8
Closed system: false0 %8
Median battery min10010
Lower quartile battery min67.510
Upper quartile battery min172.510
Lowest battery min2.510
Highest battery min48010
App: true71.4 %21
App: false28.6 %21
Us insurance eligible: true83.3 %12
Us insurance eligible: false16.7 %12
Spare parts shop: true100 %23
Spare parts shop: false0 %23
Formula base: cow76.9 %13
Formula base: goat38.5 %13
Formula base: a230.8 %13
Formula base: organic61.5 %13
Formula base: plant30.8 %13
Formula stage: infant85.7 %14
Formula stage: follow-on14.3 %14
Formula stage: toddler78.6 %14
Subscription: true73.3 %15
Subscription: false26.7 %15
Carrier types: soft-structured86.2 %29
Carrier types: wrap62.1 %29
Carrier types: ring-sling24.1 %29
Carrier types: hip-seat41.4 %29
Newborn without insert: true73.3 %30
Newborn without insert: false26.7 %30
Median positions327
Lower quartile positions2.527
Upper quartile positions427
Lowest positions127
Highest positions627
Hip healthy: true65.2 %23
Hip healthy: false34.8 %23
Machine washable: true88.9 %27
Machine washable: false11.1 %27
Sleep standard: astm-f219447.4 %19
Sleep standard: 16-cfr-121815.8 %19
Sleep standard: en-113036.8 %19
Sleep standard: en-71636.8 %19
Median age max months1835
Lower quartile age max months635
Upper quartile age max months4235
Lowest age max months335
Highest age max months6035
Median child weight max kg1029
Lower quartile child weight max kg929
Upper quartile child weight max kg14.9729
Lowest child weight max kg6.829
Highest child weight max kg30.8429
Mattress included: true70.8 %48
Mattress included: false29.2 %48
Converts to: toddler-bed95.8 %24
Converts to: daybed45.8 %24
Smart features: true19.1 %47
Smart features: false80.9 %47
Rental option: true8.5 %47
Rental option: false91.5 %47
Median brands stocked6010
Lower quartile brands stocked52.2510
Upper quartile brands stocked8710
Lowest brands stocked810
Highest brands stocked20010
Median product count1,053.56
Lower quartile product count195.256
Upper quartile product count1,835.256
Lowest product count386
Highest product count8,0006
Median free delivery threshold58.11 EUR28
Lower quartile free delivery threshold30.29 EUR28
Upper quartile free delivery threshold76.66 EUR28
Lowest free delivery threshold0 EUR28
Highest free delivery threshold116.22 EUR28
Median shipping fee5.75 EUR23
Lower quartile shipping fee3.59 EUR23
Upper quartile shipping fee6.95 EUR23
Lowest shipping fee0 EUR23
Highest shipping fee61.39 EUR23
Registry: true78.3 %23
Registry: false21.7 %23
Price match: true56.2 %16
Price match: false43.8 %16
Loyalty: true66.7 %18
Loyalty: false33.3 %18
Second hand: true35.7 %14
Second hand: false64.3 %14
Brands listed184 brands184
Partner brands0 brands184
Licensed brands0 brands184