Updated October 18, 2026 · NurseryCue Editorial Team
Boba vs Ickle Bubba
Ickle Bubba
Boba
Higher score in this comparison
Boba vs Ickle Bubba: the differences
| Compare | BobaReviewSee alternativesSee alternatives | Ickle BubbaReviewVisitVisit |
|---|---|---|
| Price from | $27.99 | £99 |
| Weight range | 3.2-20.4 kg | up to 15 kg |
| Newborn without insert | YesHas it | No |
| Carrying positions | 2 | 3Higher |
| Waist fit | 60-145 cm | 57-173 cm |
| Money-back period | 60 daysHigher | 14 days |
| Hip-healthy | Yes | Not confirmed |
| Machine washable | Yes | Not confirmed |
| Warranty | Not confirmed | 2 to 4 years |
| Markets | Not confirmed | GB, GG, IM, JE |
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Key differences
- Boba scores higher overall: 9.4 vs 8.9.
- Newborn without insert: only Boba.
- Carrying positions is higher at Ickle Bubba: 3 vs 2.
- Money-back period is higher at Boba: 60 days vs 14 days.
- Support channels: only Ickle Bubba offers Chat, Community.
- Carrier types: only Boba offers Wrap, Ring sling.
Our verdict on each
Boba
Boba suits parents who want one carrier that handles a newborn and a toddler, at an entry price of $27.99 with 60 days to change your mind. Shop elsewhere if you need more carrying positions or a hip seat style.
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Score breakdown
| Area | Boba | Ickle Bubba |
|---|---|---|
| Cost | 9.9HigherEntry price of $27.99 ranks high for price, 3 of 33. | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. |
| Offer | 9.0Newborn use without an insert, hip healthy and machine washable, with 2 positions and soft structured, wrap and ring sling. | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. |
| Trust | 9.4Higher60 day returns, Boba Inc based in US. | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. |
How the counts compare
| Fact | Boba | Ickle Bubba |
|---|---|---|
| Carrying positions | 2 | 3 |
| Money-back period | 60 days | 14 days |
How they place
| Ranking | Boba | Ickle Bubba |
|---|---|---|
| Baby carriers and wraps | 10 of 38 | 3 of 38 |
Every fact side by side
| Fact | Boba | Ickle Bubba |
|---|---|---|
| Carrier types | Soft structured, Wrap, Ring slingCovers more | Soft structured |
| Legal entity | Boba Inc | Ickle Bubba Limited |
| Headquarters | United States | United Kingdom |
| Founded | Not confirmed | 2013 |
| Support channels | Email, Help centre | Email, Chat, Help centre, CommunityCovers more |
Car seats
| Fact | Boba | Ickle Bubba |
|---|---|---|
| Seat types | Not confirmed | Infant, Convertible, All in one, Booster |
| Reference models | Not confirmed | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller |
| Standards | Not confirmed | R129, R44 |
| Child height range | Not confirmed | 40-150cm |
| Rear-facing limit | Not confirmed | 105cm |
| ISOFIX or LATCH | Not confirmed | Yes |
| Rotating seat | Not confirmed | Yes |
| Load leg or rebound bar | Not confirmed | Yes |
| Seat weight (kg) | Not confirmed | 6 |
| Recalls | Not confirmed | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 |
Cribs and bassinets
| Fact | Boba | Ickle Bubba |
|---|---|---|
| Products | Not confirmed | Crib, Cot, Bassinet, Bedside crib, Mattress |
| Maximum age | Not confirmed | 48 months |
| Mattress included | Not confirmed | No |
| Mattress size | Not confirmed | 140 x 70cm |
| Converts to | Not confirmed | Toddler bed |
| Smart features | Not confirmed | No |
| Rental option | Not confirmed | No |
Where each stands against the rest
| Fact | Boba | Ickle Bubba | Median |
|---|---|---|---|
| Carrying positions | 2lowest quarter | 3at the median | 3 |
| Warranty | Not confirmed | 2 to 4 yearshighest quarter | 2 |
| Money-back period | 60 dayshighest quarter | 14 dayslowest quarter | 30 days |
Median across 31 listed brands.
Pros and cons
Boba
Pros
- Works for a newborn without an insert, and the carrier is machine washable, so no separate newborn setup is needed
- Hip healthy and covers soft structured, wrap and ring sling, giving three styles from one brand
- 2 positions on the feature carrier, and 60 days to return it if the fit is wrong
Cons
- 2 carrying positions, where the site median is 3
- Support runs on email and help centre, with no phone line listed for sizing questions
- Carrier types do not include the hip seat style that soft structured, wrap and ring sling covers
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Who each suits
Boba
Who it suits
- Parents starting at birth who want a carrier that needs no insert
- Anyone who wants soft-structured, wrap and ring sling styles from one brand
- Parents on a budget who value a long returns window
Who should look elsewhere
- Parents who want a hip seat carrier, where MOBY lists soft structured, wrap and ring sling
- Anyone needing several carrying positions, since MOBY and the ranking median of 3 go further
- Shoppers who expect phone support, since support runs on email and help centre
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Country by country
| Country | Boba | Ickle Bubba |
|---|---|---|
| Guernsey | No | Yes |
| Isle of Man | No | Yes |
| Jersey | No | Yes |
| United Kingdom | No | Yes |
Questions about each
Boba
How much does a Boba carrier cost?+
The entry price is $27.99, which is the figure shown across the range. That puts Boba near the front of the field on price, ranking 3 of 33 brands. Individual models differ, so treat that number as the floor rather than a promise about the carrier you pick.
Can a newborn use a Boba carrier without an insert?+
Yes. The carrier is built for a newborn without an insert, which removes the usual first purchase of a separate newborn seat. Most comparable brands manage this, at 73.3%, so the feature is common but not unusual.
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Other options to compare
Other matchups
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- Boba vs Baby K'tan
- Boba vs LÍLLÉbaby
- Boba vs Izmi
- Boba vs Evenflo Company
- Boba vs Chicco
- Boba vs Colugo
- Ickle Bubba vs Mockingbird
- Ickle Bubba vs iCandy
- Ickle Bubba vs Ergobaby
- Ickle Bubba vs Bumprider
- Ickle Bubba vs MOBY
- Ickle Bubba vs Coolblue Belgium
- Ickle Bubba vs Mamazing
- Ickle Bubba vs Mamas & Papas
- Ickle Bubba vs The Little Green Sheep
- Boba vs Bc Babycare
- Ickle Bubba vs Snuz
- Ickle Bubba vs Bugaboo
Ickle Bubba
Boba