Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Kids2Shop
Ickle Bubba
Kids2Shop
Higher score in this comparison
Where Ickle Bubba and Kids2Shop differ
| Compare | ||
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Ingenuity 3Dmini Convenience Stroller, Ingenuity 3D Travelmate Pro, Ingenuity 3DSuite Modular Stroller |
| Price from | £99 | $69.99 |
| Price up to | £1,099 | $229.99 |
| Lightest model (kg) | 4.9Lower | 4.99 |
| Suitable from birth | Lie flat seat | Carrycot |
| Maximum child weight (kg) | 22 | 22.7Higher |
| Warranty | 2 to 4 yearsHigher | 0.25 years |
| Markets | GB, GG, IM, JE | US |
| Folded size | 45 x 25 x 56 cm | Not confirmed |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Same on both: One-hand fold (Yes), Cabin-size fold (Yes).
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Key differences
- Kids2Shop scores higher overall: 9.4 vs 8.9.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 4.99.
- Maximum child weight (kg) is higher at Kids2Shop: 22.7 vs 22.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 0.25 years.
- Support channels: only Ickle Bubba offers Chat, Community.
- Support channels: only Kids2Shop offers Phone.
- Founded is lower at Kids2Shop: 1969 vs 2013.
- Ickle Bubba is available in 3 more countries.
- Stroller types: only Ickle Bubba offers Jogging, Double, Pram.
- Markets: only Ickle Bubba offers GB, GG, IM.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Kids2Shop
Kids2Shop suits parents in the US who want a stroller and a bassinet from the same seller and care more about weight and price than polish. The lightest frame listed weighs 4.99 kg, stroller prices open at $69.99, and help reaches buyers through email, phone and help centre.
Score breakdown
| Area | Ickle Bubba | Kids2Shop |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.8HigherOpening price of $69.99 places the brand 4 of 43, and the range ceiling of $229.99 ranks 5 of 41. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.0Stroller types run full size, compact and travel, with a one hand fold, a cabin size fold and a carrycot option across the range. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 9.2HigherTrading since 1969 as Kids2, LLC in US, with support on email, phone and help centre and a warranty of 0.25 years. |
Availability and regulation
| Country | Ickle Bubba | Kids2Shop |
|---|---|---|
| Headquarters | United Kingdom | United States |
Additional countries for Ickle Bubba: 4. Additional countries for Kids2Shop: 1.
Choosing between them
Pick Ickle Bubba if lightest model (kg) and warranty matter most.
Pick Kids2Shop if cost and maximum child weight (kg) matter most.
Where these facts come from
Ickle Bubba
- icklebubba.com: 18 facts, checked September 30, 2026
Kids2Shop
- kids2.com: 13 facts, checked September 30, 2026
- performcb.com: 1 fact, checked September 30, 2026
- shop.kids2.com: 1 fact, checked September 30, 2026
How they place
| Ranking | Ickle Bubba | Kids2Shop |
|---|---|---|
| Cribs, bassinets and smart sleepers | 5 of 47 | 11 of 47 |
Every fact side by side
| Fact | Ickle Bubba | Kids2Shop |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Full size, Compact, Travel, Travel system |
| Standards | R129, R44 | Not confirmed |
| Legal entity | Ickle Bubba Limited | Kids2, LLC |
| Headquarters | United Kingdom | United States |
| Founded | 2013 | 1969Lower |
| Support channels | Email, Chat, Help centre, Community | Email, Phone, Help centre |
Car seats
| Fact | Ickle Bubba | Kids2Shop |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | Kids2Shop |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Bassinet, Bedside crib |
| Maximum age | 48 monthsHigher | 12 months |
| Mattress included | No | YesHas it |
| Mattress size | 140 x 70cm | 45.7 x 78.7 cm |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | No |
| Rental option | No | No |
Baby carriers
| Fact | Ickle Bubba | Kids2Shop |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Kids2Shop | Median |
|---|---|---|---|
| Lightest model (kg) | 4.9lowest quarter | 4.99lowest quarter | 7.3 |
| Maximum child weight (kg) | 22below the median | 22.7at the median | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 0.25 yearslowest quarter | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Kids2Shop
Pros
- The lightest frame listed is 4.99 kg, so a light stroller sits at the entry end of the range rather than the premium end.
- One hand fold and a cabin size fold are both listed, so a travel basket and a day basket do not need two brands.
- Stroller types cover full size, compact and travel and the sleep side covers bassinet and bedside crib with the mattress included, so a nursery can be ordered in a single basket.
Cons
- Cover is thin: the warranty runs 0.25 years, so a fault later in a stroller's working life sits with the buyer.
- Shipping is a single market, with shipping and refunds terms covering US, so cross-border buyers have less to go on.
- A rental option is not offered, so sleep gear has to be bought outright rather than hired by the month.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Kids2Shop
Who it suits
- Parents in the US who want a stroller and sleep gear from a single seller, with a bassinet that arrives with a mattress.
- Travellers who weigh their gear, since a cabin size fold and a one hand fold are both listed and the lightest frame is 4.99 kg.
- Budget buyers who will stop near the entry end, where the convenience stroller sits at $69.99.
Who should look elsewhere
- Anyone after a double or wagon stroller: Harppa Baby lists double, while the Kids2Shop range is full size, compact and travel.
- Parents after a jogging model, which Mamazing lists within full size, compact and travel and the Kids2Shop range does not include.
- Shoppers who want a wider type spread from a single brand, since the Evenflo Company range is full size, compact and travel and adds a double.
Country by country
| Country | Ickle Bubba | Kids2Shop |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Kids2Shop
How much do strollers cost at Kids2Shop?+
Stroller prices open with the entry-level convenience stroller at $69.99 and run to the modular stroller with a reversible seat at $229.99. The travel model sits between them as the cabin-ready option, so a compact stroller, a travel frame and a modular system all come from the same seller. Both figures are the price of the product itself.
What kinds of stroller does Kids2Shop sell?+
The stroller range covers full size, compact and travel, and a one hand fold plus a cabin size fold are both listed. A carrycot option covers the newborn months on the modular model, and the listed types stop short of jogging and double frames, so buyers after a sporty or twin setup are served better by another brand.
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Ickle Bubba
Kids2Shop