Updated October 18, 2026 · NurseryCue Editorial Team

Ickle Bubba vs Kids2Shop

Ickle Bubba scores 8.9 and Kids2Shop 9.4 out of 10. Compare their differences and shared features below.
Ickle Bubba

Ickle Bubba

8.9/10
Kids2Shop

Kids2Shop

Higher score in this comparison

9.4/10

Where Ickle Bubba and Kids2Shop differ

Ickle Bubba vs Kids2Shop
CompareIckle BubbaIckle BubbaReviewVisitVisitKids2ShopKids2ShopReviewSee alternativesSee alternatives
Reference modelsAries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double StrollerIngenuity 3Dmini Convenience Stroller, Ingenuity 3D Travelmate Pro, Ingenuity 3DSuite Modular Stroller
Price from£99$69.99
Price up to£1,099$229.99
Lightest model (kg)4.9Lower4.99
Suitable from birthLie flat seatCarrycot
Maximum child weight (kg)2222.7Higher
Warranty2 to 4 yearsHigher0.25 years
MarketsGB, GG, IM, JEUS
Folded size45 x 25 x 56 cmNot confirmed
RecallsSolar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024Not confirmed

Same on both: One-hand fold (Yes), Cabin-size fold (Yes).

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Key differences

  • Kids2Shop scores higher overall: 9.4 vs 8.9.
  • Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 4.99.
  • Maximum child weight (kg) is higher at Kids2Shop: 22.7 vs 22.
  • Warranty is higher at Ickle Bubba: 2 to 4 years vs 0.25 years.
  • Support channels: only Ickle Bubba offers Chat, Community.
  • Support channels: only Kids2Shop offers Phone.
  • Founded is lower at Kids2Shop: 1969 vs 2013.
  • Ickle Bubba is available in 3 more countries.
  • Stroller types: only Ickle Bubba offers Jogging, Double, Pram.
  • Markets: only Ickle Bubba offers GB, GG, IM.

Our verdict on each

Ickle Bubba

Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.

Read the full Ickle Bubba review

Kids2Shop

Kids2Shop suits parents in the US who want a stroller and a bassinet from the same seller and care more about weight and price than polish. The lightest frame listed weighs 4.99 kg, stroller prices open at $69.99, and help reaches buyers through email, phone and help centre.

Read the full Kids2Shop review

Score breakdown

Ickle Bubba vs Kids2Shop
AreaIckle BubbaKids2Shop
Cost9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry.9.8HigherOpening price of $69.99 places the brand 4 of 43, and the range ceiling of $229.99 ranks 5 of 41.
Offer9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg.9.0Stroller types run full size, compact and travel, with a one hand fold, a cabin size fold and a carrycot option across the range.
Trust8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre.9.2HigherTrading since 1969 as Kids2, LLC in US, with support on email, phone and help centre and a warranty of 0.25 years.

Availability and regulation

Ickle Bubba vs Kids2Shop
CountryIckle BubbaKids2Shop
HeadquartersUnited KingdomUnited States

Additional countries for Ickle Bubba: 4. Additional countries for Kids2Shop: 1.

Choosing between them

Pick Ickle Bubba if lightest model (kg) and warranty matter most.

Pick Kids2Shop if cost and maximum child weight (kg) matter most.

Where these facts come from

Ickle Bubba

  • icklebubba.com: 18 facts, checked September 30, 2026

Kids2Shop

  • kids2.com: 13 facts, checked September 30, 2026
  • performcb.com: 1 fact, checked September 30, 2026
  • shop.kids2.com: 1 fact, checked September 30, 2026

How they place

Ickle Bubba vs Kids2Shop
RankingIckle BubbaKids2Shop
Cribs, bassinets and smart sleepers5 of 4711 of 47

Every fact side by side

Ickle Bubba vs Kids2Shop
FactIckle BubbaKids2Shop
Stroller typesFull size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers moreFull size, Compact, Travel, Travel system
StandardsR129, R44Not confirmed
Legal entityIckle Bubba LimitedKids2, LLC
HeadquartersUnited KingdomUnited States
Founded20131969Lower
Support channelsEmail, Chat, Help centre, CommunityEmail, Phone, Help centre

Car seats

Ickle Bubba vs Kids2Shop
FactIckle BubbaKids2Shop
Seat typesInfant, Convertible, All in one, BoosterNot confirmed
Child height range40-150cmNot confirmed
Rear-facing limit105cmNot confirmed
ISOFIX or LATCHYesNot confirmed
Rotating seatYesNot confirmed
Load leg or rebound barYesNot confirmed
Seat weight (kg)6Not confirmed

Cribs and bassinets

Ickle Bubba vs Kids2Shop
FactIckle BubbaKids2Shop
ProductsCrib, Cot, Bassinet, Bedside crib, MattressCovers moreBassinet, Bedside crib
Maximum age48 monthsHigher12 months
Mattress includedNoYesHas it
Mattress size140 x 70cm45.7 x 78.7 cm
Converts toToddler bedNot confirmed
Smart featuresNoNo
Rental optionNoNo

Baby carriers

Ickle Bubba vs Kids2Shop
FactIckle BubbaKids2Shop
Carrier typesSoft structuredNot confirmed
Weight rangeup to 15 kgNot confirmed
Newborn without insertNoNot confirmed
Carrying positions3Not confirmed
Waist fit57-173 cmNot confirmed
Money-back period14 daysNot confirmed

Where each stands against the rest

Ickle Bubba vs Kids2Shop
FactIckle BubbaKids2ShopMedian
Lightest model (kg)4.9lowest quarter4.99lowest quarter7.3
Maximum child weight (kg)22below the median22.7at the median22.7
Warranty2 to 4 yearshighest quarter0.25 yearslowest quarter2

Median across 43 listed brands.

Pros and cons

Ickle Bubba

Pros

  • The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
  • A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
  • Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.

Cons

  • Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
  • Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
  • A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.

Kids2Shop

Pros

  • The lightest frame listed is 4.99 kg, so a light stroller sits at the entry end of the range rather than the premium end.
  • One hand fold and a cabin size fold are both listed, so a travel basket and a day basket do not need two brands.
  • Stroller types cover full size, compact and travel and the sleep side covers bassinet and bedside crib with the mattress included, so a nursery can be ordered in a single basket.

Cons

  • Cover is thin: the warranty runs 0.25 years, so a fault later in a stroller's working life sits with the buyer.
  • Shipping is a single market, with shipping and refunds terms covering US, so cross-border buyers have less to go on.
  • A rental option is not offered, so sleep gear has to be bought outright rather than hired by the month.

Who each suits

Ickle Bubba

Who it suits

  • Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
  • Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
  • Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.

Who should look elsewhere

  • Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
  • Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
  • Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.

Kids2Shop

Who it suits

  • Parents in the US who want a stroller and sleep gear from a single seller, with a bassinet that arrives with a mattress.
  • Travellers who weigh their gear, since a cabin size fold and a one hand fold are both listed and the lightest frame is 4.99 kg.
  • Budget buyers who will stop near the entry end, where the convenience stroller sits at $69.99.

Who should look elsewhere

  • Anyone after a double or wagon stroller: Harppa Baby lists double, while the Kids2Shop range is full size, compact and travel.
  • Parents after a jogging model, which Mamazing lists within full size, compact and travel and the Kids2Shop range does not include.
  • Shoppers who want a wider type spread from a single brand, since the Evenflo Company range is full size, compact and travel and adds a double.

Country by country

Ickle Bubba vs Kids2Shop
CountryIckle BubbaKids2Shop
GuernseyYesNo
Isle of ManYesNo
JerseyYesNo
United KingdomYesNo
United StatesNoYes

Questions about each

Ickle Bubba

How much do Ickle Bubba strollers cost?+

Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.

How small do the strollers fold, and do any suit cabin luggage rules?+

A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.

Kids2Shop

How much do strollers cost at Kids2Shop?+

Stroller prices open with the entry-level convenience stroller at $69.99 and run to the modular stroller with a reversible seat at $229.99. The travel model sits between them as the cabin-ready option, so a compact stroller, a travel frame and a modular system all come from the same seller. Both figures are the price of the product itself.

What kinds of stroller does Kids2Shop sell?+

The stroller range covers full size, compact and travel, and a one hand fold plus a cabin size fold are both listed. A carrycot option covers the newborn months on the modular model, and the listed types stop short of jogging and double frames, so buyers after a sporty or twin setup are served better by another brand.

Ickle Bubba