Updated October 18, 2026 · NurseryCue Editorial Team
Baby Plus vs Ickle Bubba
Ickle Bubba
Baby Plus
Higher score in this comparison
Baby Plus vs Ickle Bubba: the differences
| Compare | Baby PlusReviewSee alternativesSee alternatives | Ickle BubbaReviewVisitVisit |
|---|---|---|
| Reference models | Bugaboo Dragonfly, UPPAbaby Vista V2, Nuna Demi Next, Maxi-Cosi Fame | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller |
| Price from | €599 | £99 |
| Child height range | 40-150 cm | 40-150cm |
| Rear-facing limit | 15 months | 105cm |
| Seat weight (kg) | 12.7 | 6Lower |
| Markets | NL, BE, BG, DK, DE, EE, FI, FR, GR, HU, IE, IT, HR, LV, LT, LU, AT, PL, PT, RO, SI, SK, ES, CZ, SE | GB, GG, IM, JE |
| Maximum child weight (kg) | 36 | Not confirmed |
| Load leg or rebound bar | Not confirmed | Yes |
| Recalls | Not confirmed | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 |
Same on both: ISOFIX or LATCH (Yes), Rotating seat (Yes).
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Key differences
- Baby Plus scores higher overall: 9.1 vs 8.9.
- Seat weight (kg) is lower at Ickle Bubba: 6 vs 12.7.
- Support channels: only Baby Plus offers Phone.
- Support channels: only Ickle Bubba offers Chat, Community.
- Standards: only Ickle Bubba offers R44.
- Founded is lower at Baby Plus: 1975 vs 2013.
- Baby Plus is available in 21 more countries.
- Seat types: only Ickle Bubba offers All in one.
- Markets: only Baby Plus offers NL, BE, BG.
- Markets: only Ickle Bubba offers GB, GG, IM.
Our verdict on each
Baby Plus
Baby Plus is a Dutch retailer trading since 1975, with a money-back period of 30 days and 110 brands in the catalogue. It suits parents who want strollers, car seats and sleep kit from one site, and who like support through email, phone and help centre.
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Score breakdown
| Area | Baby Plus | Ickle Bubba |
|---|---|---|
| Cost | 8.9Stroller entry of €599 sits high, but delivery is free at €50 with a €6.95 fee below it. | 9.0HigherEntry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. |
| Offer | 9.5HigherA catalogue of 110 brands, full size, compact and travel system for walking and infant, convertible and booster for travel. | 9.2A one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. |
| Trust | 8.9HigherA 30 days money-back period, 1975 of trading history, and help on email, phone and help centre. | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. |
Positions in our rankings
| Ranking | Baby Plus | Ickle Bubba |
|---|---|---|
| Strollers and pushchairs | 23 of 65 | 3 of 65 |
| Travel systems | 12 of 36 | 3 of 36 |
| Infant car seats | 12 of 32 | 4 of 32 |
| Convertible and extended rear-facing seats | 12 of 33 | 4 of 33 |
| Baby carriers and wraps | 19 of 38 | 3 of 38 |
Every fact side by side
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Seat types | Infant, Convertible, Booster | Infant, Convertible, All in one, BoosterCovers more |
| Standards | R129 | R129, R44Covers more |
| Legal entity | Baby Plus BV | Ickle Bubba Limited |
| Headquarters | Netherlands | United Kingdom |
| Founded | 1975Lower | 2013 |
| Support channels | Email, Phone, Help centre | Email, Chat, Help centre, Community |
Strollers
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Stroller types | Full size, Compact, Travel system, Double | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more |
| Price up to | Not confirmed | £1,099 |
| Lightest model (kg) | 13.5 | 4.9Lower |
| Folded size | 47.5 x 67.5 x 30 cm | 45 x 25 x 56 cm |
| One-hand fold | Not confirmed | Yes |
| Cabin-size fold | Not confirmed | Yes |
| Suitable from birth | Lie flat seat | Lie flat seat |
| Maximum child weight (kg) | 22 | 22 |
| Compatible car seats | Maxi Cosi Pebble 360, Maxi Cosi Pebble 360 Pro2, Maxi Cosi Cabriofix I Size, Maxi Cosi Coral 360 | Not confirmed |
| Warranty | Not confirmed | 2 to 4 years |
Baby monitors
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Monitor type | Smart | Not confirmed |
| Parent unit | No | Not confirmed |
| Wi-Fi required | Yes | Not confirmed |
| Video resolution | 1080p | Not confirmed |
| Plan per month | €0 | Not confirmed |
| Breathing monitoring | None | Not confirmed |
| Local storage | Yes | Not confirmed |
| Video encryption | Yes | Not confirmed |
Baby carriers
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Carrier types | Soft structured, Wrap, Hip seatCovers more | Soft structured |
| Weight range | 3.2-15.9 kg | up to 15 kg |
| Newborn without insert | YesHas it | No |
| Carrying positions | 3 | 3 |
| Hip-healthy | Yes | Not confirmed |
| Machine washable | Yes | Not confirmed |
| Waist fit | Not confirmed | 57-173 cm |
| Money-back period | 30 daysHigher | 14 days |
Feeding
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Products | Cot, Mattress | Crib, Cot, Bassinet, Bedside crib, MattressCovers more |
| Spare parts shop | Yes | Not confirmed |
Cribs and bassinets
| Fact | Baby Plus | Ickle Bubba |
|---|---|---|
| Maximum age | Not confirmed | 48 months |
| Mattress included | Not confirmed | No |
| Mattress size | Not confirmed | 140 x 70cm |
| Converts to | Not confirmed | Toddler bed |
| Smart features | Not confirmed | No |
| Rental option | Not confirmed | No |
Where each stands against the rest
| Fact | Baby Plus | Ickle Bubba | Median |
|---|---|---|---|
| Maximum child weight (kg) | 36below the median | Not confirmed | 45.36 |
| Seat weight (kg) | 12.7highest quarter | 6below the median | 8.55 |
Median across 25 listed brands.
Pros and cons
Baby Plus
Pros
- A money-back period of 30 days, ranking 5 of 30 compared stores on returns.
- A catalogue of 110 brands, 2 of 10 compared stores on range.
- Walking gear covers full size, compact and travel system, and the car seat pages cover infant, convertible and booster in the same place.
Cons
- Standard delivery costs €6.95, ranking 17 of 23 compared stores on delivery cost.
- Free delivery only starts at €50, placing it 12 of 28 compared stores on that threshold.
- Stroller prices start at €599, well above €42.97 at the lower end of listings across the site.
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Who each suits
Baby Plus
Who it suits
- Parents shopping in the Netherlands who want a long returns window and one site for gear, car seats and sleep.
- Parents building a full first kit, with sleep products in cot and mattress and carriers in soft structured, wrap and hip seat on the same shop.
- Shoppers who prefer a named range over a marketplace, with 110 brands listed.
Who should look elsewhere
- buybuy BABY, if a free delivery threshold of $49.99 fits your basket size better than €50.
- Mothercare, if the free delivery threshold of SGD 60 lines up better with how you shop in your market.
- Albee Baby, if you would rather clear $99 for free delivery than €50.
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Country by country
| Country | Baby Plus | Ickle Bubba |
|---|---|---|
| Austria | Yes | No |
| Belgium | Yes | No |
| Bulgaria | Yes | No |
| Croatia | Yes | No |
| Czechia | Yes | No |
| Denmark | Yes | No |
| Estonia | Yes | No |
| Finland | Yes | No |
8 of 29 countries where either is available.
Questions about each
Baby Plus
How much is delivery and when is it free?+
Standard delivery costs €6.95, and orders of €50 or more ship free. That means a small top-up to your basket often costs less than paying the delivery fee. For bigger items like a stroller, the free delivery threshold is usually cleared in one go.
How long do I have to return something?+
You have 30 days to change your mind, a longer returns window than most stores in this comparison. That is the safety net to keep in mind on a car seat or a cot, since a seat you dislike after a week at home is far easier to send back inside a generous window.
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
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Ickle Bubba
Baby Plus