Updated October 18, 2026 · NurseryCue Editorial Team
CuddleCo vs Ickle Bubba
Ickle Bubba
CuddleCo
Higher score in this comparison
What sets them apart
| Compare | CuddleCoReviewSee alternativesSee alternatives | Ickle BubbaReviewVisitVisit |
|---|---|---|
| Price from | £20Lower | £99 |
| Maximum age | 60 monthsHigher | 48 months |
| Mattress size | 140 x 70 cm | 140 x 70cm |
| Warranty | 5 yearsHigher | 2 to 4 years |
| Markets | GB | GB, GG, IM, JECovers more |
Same on both: Mattress included (No), Smart features (No), Rental option (No).
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Key differences
- CuddleCo scores higher overall: 9.3 vs 8.9.
- Price from is lower at CuddleCo: £20 vs £99.
- Maximum age is higher at CuddleCo: 60 months vs 48 months.
- Warranty is higher at CuddleCo: 5 years vs 2 to 4 years.
- Support channels: only Ickle Bubba offers Help centre, Community.
- Founded is lower at CuddleCo: 2011 vs 2013.
- Ickle Bubba is available in 3 more countries.
- Products: only Ickle Bubba offers Bedside crib.
- Converts to: only CuddleCo offers Daybed.
- Markets: only Ickle Bubba offers GG, IM, JE.
Our verdict on each
CuddleCo
CuddleCo suits parents in the UK who want a single sleep setup that keeps working as the child grows, from cot and crib to toddler bed or daybed. The Clara cot bed runs to 60 months and the frame carries a 5 years warranty, though the mattress is bought separately.
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Score breakdown
| Area | CuddleCo | Ickle Bubba |
|---|---|---|
| Cost | 9.9HigherEntry price of £20 against a €579.93 category midpoint makes the cost part strong. | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. |
| Offer | 9.1Range across cot, crib and bassinet and conversion to toddler bed and daybed carry the offer part of the score. | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. |
| Trust | 8.6HigherA en 716 sleep standard and trading in GB since 2011 support the trust part of the score. | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. |
Pick CuddleCo if, pick Ickle Bubba if
Pick CuddleCo if cost, trust, price from, maximum age, and warranty matter most.
Pick Ickle Bubba if markets matter most.
Availability and regulation
| Country | CuddleCo | Ickle Bubba |
|---|---|---|
| Headquarters | United Kingdom | United Kingdom |
Available in 1 country for both. Additional countries for Ickle Bubba: 3.
What we checked
CuddleCo
- cuddleco.co.uk: 14 facts, checked September 30, 2026
- find-and-update.company-information.service.gov.uk: 1 fact, checked September 30, 2026
Ickle Bubba
- icklebubba.com: 14 facts, checked September 30, 2026
How they place
| Ranking | CuddleCo | Ickle Bubba |
|---|---|---|
| Cribs, bassinets and smart sleepers | 12 of 47 | 5 of 47 |
Every fact side by side
| Fact | CuddleCo | Ickle Bubba |
|---|---|---|
| Products | Cot, Crib, Bassinet, Mattress | Crib, Cot, Bassinet, Bedside crib, MattressCovers more |
| Sleep safety standard | En 716 | Not confirmed |
| Converts to | Toddler bed, DaybedCovers more | Toddler bed |
| Legal entity | CuddleCo | Ickle Bubba Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2011Lower | 2013 |
| Support channels | Email, Chat | Email, Chat, Help centre, CommunityCovers more |
Car seats
| Fact | CuddleCo | Ickle Bubba |
|---|---|---|
| Seat types | Not confirmed | Infant, Convertible, All in one, Booster |
| Reference models | Not confirmed | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller |
| Standards | Not confirmed | R129, R44 |
| Child height range | Not confirmed | 40-150cm |
| Rear-facing limit | Not confirmed | 105cm |
| ISOFIX or LATCH | Not confirmed | Yes |
| Rotating seat | Not confirmed | Yes |
| Load leg or rebound bar | Not confirmed | Yes |
| Seat weight (kg) | Not confirmed | 6 |
| Recalls | Not confirmed | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 |
Baby carriers
| Fact | CuddleCo | Ickle Bubba |
|---|---|---|
| Carrier types | Not confirmed | Soft structured |
| Weight range | Not confirmed | up to 15 kg |
| Newborn without insert | Not confirmed | No |
| Carrying positions | Not confirmed | 3 |
| Waist fit | Not confirmed | 57-173 cm |
| Money-back period | Not confirmed | 14 days |
Where each stands against the rest
| Fact | CuddleCo | Ickle Bubba | Median |
|---|---|---|---|
| Price from | £20lowest quarter | £99below the median | £104.90 |
| Maximum age | 60 monthshighest quarter | 48 monthsabove the median | 24 months |
| Warranty | 5 yearshighest quarter | 2 to 4 yearshighest quarter | 2 years |
Median across 40 listed brands.
Pros and cons
CuddleCo
Pros
- The Clara cot bed runs to 60 months, past the 18-month typical of the cots and bassinets compared.
- The sleeping surface follows en 716, the cot standard, and a 140 x 70 cm mattress fits the frame.
- The frame converts to toddler bed and daybed, so a cot can become a toddler bed or daybed rather than being replaced early.
Cons
- The mattress is not included with the Clara cot bed, so the 140 x 70 cm sleeping surface is a separate cost.
- Smart features are absent from the Clara cot bed, so there is no connected tracking in the setup.
- There is no rental option, unlike Wookids Rental, so the frame is a full purchase rather than a hire period.
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Who each suits
CuddleCo
Who it suits
- Parents fitting out a nursery in the UK who want cots, cribs, bassinets and mattresses covered by a single brand.
- Parents who want a cot that keeps working as the child grows, with conversion to a toddler bed or daybed.
- Buyers who weigh a 5 years warranty and a plain cot to en 716 above connected features.
Who should look elsewhere
- Anyone after rental rather than a purchase: Wookids Rental hires out cot, bedside crib and mattress, and CuddleCo has no rental option.
- Parents shopping for connected sleep tech: Happiest Baby lists bassinet and smart sleeper products, where the Clara cot bed has no smart features.
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Current offers
CuddleCo
Current offer
Discount code
10% off first order over GBP250: 10%
Minimum spend GBP250, single use, new newsletter subscribers, cuddleco.co.uk only
Source, checked September 30, 2026
Country by country
| Country | CuddleCo | Ickle Bubba |
|---|---|---|
| Guernsey | No | Yes |
| Isle of Man | No | Yes |
| Jersey | No | Yes |
| United Kingdom | Yes | Yes |
Questions about each
CuddleCo
How much does a CuddleCo cot cost at entry?+
The range opens at £20, and CuddleCo places at 9 of the 59 brands compared on price from. Better specified pieces in the cot and crib line sit above that entry figure, and there is no rental option, so the amount is a full purchase price rather than a hire fee. The frame carries a 5 years warranty.
What sleep standard does a CuddleCo cot meet?+
The Clara cot bed is listed to en 716, the European cot and mattress standard, and the sleeping surface measures 140 x 70 cm. Smart features are absent, so there is no connected monitoring built into the frame. The mattress itself is not included, so a compliant mattress still has to be bought separately.
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Other options to compare
Other matchups
- Ickle Bubba vs Momcozy
- CuddleCo vs Tutti Bambini
- CuddleCo vs Love For Sleep
- CuddleCo vs Happiest Baby
- CuddleCo vs Wookids Rental
- CuddleCo vs Kids2Shop
- CuddleCo vs Harppa Baby
- CuddleCo vs Safety 1st
- CuddleCo vs Chicco
- Ickle Bubba vs Mockingbird
- Ickle Bubba vs iCandy
- Ickle Bubba vs Colugo
- Ickle Bubba vs Coolblue Belgium
- Ickle Bubba vs Mamazing
- CuddleCo vs Mamas & Papas
- CuddleCo vs The Little Green Sheep
- CuddleCo vs Snuz
- Ickle Bubba vs Bc Babycare
- CuddleCo vs Bugaboo
Ickle Bubba
CuddleCo