Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Zoe
Ickle Bubba
Zoe
Higher score in this comparison
Ickle Bubba vs Zoe: the differences
| Compare | Ickle BubbaReviewVisitVisit | ZoeReviewSee alternativesSee alternatives |
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | The Traveler, The Tour, The Twin, The Journey |
| Price from | £99 | $279 |
| Price up to | £1,099 | $849 |
| Lightest model (kg) | 4.9Lower | 5.9 |
| Folded size | 45 x 25 x 56 cm | 47 x 55 x 24 |
| Suitable from birth | Lie flat seat | Carrycot |
| Maximum child weight (kg) | 22 | 27.2Higher |
| Warranty | 2 to 4 yearsHigher | 2 years |
| Single to double | Not confirmed | Yes |
| Compatible car seats | Not confirmed | Britax, Baby Jogger, Chicco, Clek, Cybex, Evenflo, Graco, Joie, Maxi Cosi, Nuna, UPPAbaby |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
| Markets | GB, GG, IM, JE | Not confirmed |
Same on both: One-hand fold (Yes), Cabin-size fold (Yes).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Zoe scores higher overall: 9.1 vs 8.9.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 5.9.
- Maximum child weight (kg) is higher at Zoe: 27.2 vs 22.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 2 years.
- Support channels: only Ickle Bubba offers Chat, Community.
- Support channels: only Zoe offers Phone.
- Stroller types: only Ickle Bubba offers Jogging, Pram, Travel system.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Zoe
Zoe suits parents who want a single brand to cover full-size, compact, travel and double strollers, and The Traveler folds small enough for a cabin. Entry sits at $279 and the top of the range is $849, while the lightest listed weight is 5.9 kg.
Score breakdown
| Area | Ickle Bubba | Zoe |
|---|---|---|
| Cost | 9.0HigherEntry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 8.9Entry at $279 and a top of $849 place Zoe mid-field: 25 of 43 brands. |
| Offer | 9.2A one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.2full size, compact and travel plus one hand fold, cabin size fold and single to double give more per chassis than a single type range. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | Not confirmed |
By the numbers
| Fact | Ickle Bubba | Zoe |
|---|---|---|
| Lightest model (kg) | 4.9 | 5.9 |
| Maximum child weight (kg) | 22 | 27.2 |
| Warranty | 2 to 4 years | 2 years |
Where each is licensed and available
| Country | Ickle Bubba | Zoe |
|---|---|---|
| Headquarters | United Kingdom | Not confirmed |
How they place
| Ranking | Ickle Bubba | Zoe |
|---|---|---|
| Strollers and pushchairs | 3 of 65 | 26 of 65 |
| Compact travel strollers | 2 of 28 | 12 of 28 |
Every fact side by side
| Fact | Ickle Bubba | Zoe |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Full size, Compact, Travel, Double |
| Standards | R129, R44 | Not confirmed |
| Legal entity | Ickle Bubba Limited | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2013 | Not confirmed |
| Support channels | Email, Chat, Help centre, Community | Email, Phone, Help centre |
Car seats
| Fact | Ickle Bubba | Zoe |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | Zoe |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, Mattress | Not confirmed |
| Maximum age | 48 months | Not confirmed |
| Mattress included | No | Not confirmed |
| Mattress size | 140 x 70cm | Not confirmed |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | Not confirmed |
| Rental option | No | Not confirmed |
Baby carriers
| Fact | Ickle Bubba | Zoe |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Zoe | Median |
|---|---|---|---|
| Lightest model (kg) | 4.9lowest quarter | 5.9lowest quarter | 7.3 |
| Maximum child weight (kg) | 22below the median | 27.2highest quarter | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 2 yearsat the median | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Zoe
Pros
- The lightest Zoe model listed is 5.9 kg, and the weight rank is 8 of 42 brands, lighter than the typical 7.32 kg.
- One hand fold and cabin size fold are both listed as yes on The Traveler, with folded dimensions of 47 x 55 x 24.
- Car seat compatibility covers Britax, Baby Jogger and Chicco, so an existing infant seat can move onto the same chassis.
Cons
- The gap between the $279 entry point and the $849 top price is wide, and Zoe ranks 25 of 43 brands on the entry figure.
- The child weight limit of 27.2 kg sits below the category median of 45.36 kg, so the chairs cover the earlier years.
- A travel system bundle is not the strength here: Evenflo Company lists full size, compact and travel while Zoe's own types are full size, compact and travel.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Zoe
Who it suits
- Parents who want a cabin-ready fold without changing brand between the airport and the high street.
- Families planning ahead for twins, since single to double is listed as yes.
- Shoppers who already own a car seat from one of the Britax, Baby Jogger and Chicco brands.
Who should look elsewhere
- Anyone set on a travel system bundle, since Evenflo Company lists full size, compact and travel.
- Buyers who want a child weight limit closer to the category median of 45.36 kg than Zoe's 27.2 kg.
- Shoppers who want a twin-focused range, since Harppa Baby lists double.
Country by country
| Country | Ickle Bubba | Zoe |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Zoe
How much does a Zoe stroller cost?+
Zoe lists strollers from $279 to $849. The lower end of the range covers compact and travel models such as The Traveler, while the upper end covers full-size and double bodies. The two figures are the entry and the top of a single collection, so the price you start at is the price of that chassis rather than one step in a plan.
Is the Zoe Traveler small enough for a plane cabin?+
Cabin size fold is listed as yes for The Traveler, and its folded dimensions are 47 x 55 x 24. It also folds with one hand, which helps when a child has to be held with the other arm. Comparing the folded shape against your airline's allowance before a trip keeps the claim honest.
Other options to compare
Other matchups
- Ickle Bubba vs Momcozy
- Ickle Bubba vs Mockingbird
- Ickle Bubba vs iCandy
- Ickle Bubba vs Colugo
- Ickle Bubba vs Ergobaby
- Ickle Bubba vs Bumprider
- Ickle Bubba vs Evenflo Company
- Ickle Bubba vs Boba
- Ickle Bubba vs MOBY
- Ickle Bubba vs New Native
- Ickle Bubba vs Baby K'tan
- Ickle Bubba vs Chicco
- Ickle Bubba vs Coolblue Belgium
- Ickle Bubba vs Mamazing
- Ickle Bubba vs Mamas & Papas
- Ickle Bubba vs The Little Green Sheep
- Ickle Bubba vs Bc Babycare
- Ickle Bubba vs Snuz
- Ickle Bubba vs Bugaboo
Ickle Bubba