Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Unilove Baby
Ickle Bubba
Unilove Baby
Higher score in this comparison
Ickle Bubba vs Unilove Baby: the differences
| Compare | Ickle BubbaReviewVisitVisit | Unilove BabyReviewSee alternativesSee alternatives |
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Pika Travel Stroller, Aero X Compact Stroller, Trio Trolly Stroller Wagon |
| Price from | £99 | $199.99 |
| Price up to | £1,099 | $375 |
| Lightest model (kg) | 4.9Lower | 4.99 |
| Maximum child weight (kg) | 22 | 24.9Higher |
| Warranty | 2 to 4 yearsHigher | 1 year |
| Markets | GB, GG, IM, JE | KH, CN, HK, ID, JP, MY, PH, SG, KR, TH, US |
| Folded size | 45 x 25 x 56 cm | Not confirmed |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Same on both: One-hand fold (Yes), Cabin-size fold (Yes), Suitable from birth (Lie flat seat).
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Key differences
- Unilove Baby scores higher overall: 9.2 vs 8.9.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 4.99.
- Maximum child weight (kg) is higher at Unilove Baby: 24.9 vs 22.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 1 year.
- Support channels: only Ickle Bubba offers Chat.
- Standards: only Ickle Bubba offers R129, R44.
- Standards: only Unilove Baby offers Astm f833.
- Ickle Bubba is available in 3 more countries.
- Stroller types: only Ickle Bubba offers Full size, Jogging, Double.
- Markets: only Ickle Bubba offers GB, GG, IM.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Unilove Baby
Unilove Baby suits parents across Asia and the US who want a light, compact stroller and matching sleep gear from the same brand. Its lightest stroller weighs 4.99 kg, and its bassinet and bedside crib meet astm f2194 for use to 6 months.
Score breakdown
| Area | Ickle Bubba | Unilove Baby |
|---|---|---|
| Cost | 9.0Entry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 9.5HigherOutdoor models open at $199.99 and the range tops out at $375, with a cost part of 9.5. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.1Single hand fold, cabin size fold and a seat rated to 24.9 kg, with 1 year cover; the offer part scores 9.1. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 8.9HigherSleep gear is listed against astm f2194 and the stroller against astm f833, backed by a 1 year warranty; trust scores 8.9. |
The numbers side by side
| Fact | Ickle Bubba | Unilove Baby |
|---|---|---|
| Lightest model (kg) | 4.9 | 4.99 |
| Maximum child weight (kg) | 22 | 24.9 |
| Warranty | 2 to 4 years | 1 year |
Licences and countries
| Country | Ickle Bubba | Unilove Baby |
|---|---|---|
| Headquarters | United Kingdom | Not confirmed |
Additional countries for Ickle Bubba: 4. Additional countries for Unilove Baby: 1.
How they place
| Ranking | Ickle Bubba | Unilove Baby |
|---|---|---|
| Strollers and pushchairs | 3 of 65 | 20 of 65 |
| Compact travel strollers | 2 of 28 | 10 of 28 |
| Cribs, bassinets and smart sleepers | 5 of 47 | 19 of 47 |
Every fact side by side
| Fact | Ickle Bubba | Unilove Baby |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Compact, Travel |
| Standards | R129, R44 | Astm f833 |
| Legal entity | Ickle Bubba Limited | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2013 | Not confirmed |
| Support channels | Email, Chat, Help centre, CommunityCovers more | Email, Help centre, Community |
Car seats
| Fact | Ickle Bubba | Unilove Baby |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Not confirmed |
| Child height range | 40-150cm | Not confirmed |
| Rear-facing limit | 105cm | Not confirmed |
| ISOFIX or LATCH | Yes | Not confirmed |
| Rotating seat | Yes | Not confirmed |
| Load leg or rebound bar | Yes | Not confirmed |
| Seat weight (kg) | 6 | Not confirmed |
Cribs and bassinets
| Fact | Ickle Bubba | Unilove Baby |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Bassinet, Bedside crib |
| Sleep safety standard | Not confirmed | Astm f2194 |
| Maximum age | 48 monthsHigher | 6 months |
| Maximum child weight (kg) | Not confirmed | 6.8 |
| Mattress included | No | YesHas it |
| Mattress size | 140 x 70cm | 81 x 48 cm |
| Converts to | Toddler bed | Not confirmed |
| Smart features | No | No |
| Rental option | No | No |
Baby carriers
| Fact | Ickle Bubba | Unilove Baby |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Unilove Baby | Median |
|---|---|---|---|
| Lightest model (kg) | 4.9lowest quarter | 4.99lowest quarter | 7.3 |
| Maximum child weight (kg) | 22below the median | 24.9above the median | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 1 yearlowest quarter | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Unilove Baby
Pros
- The lightest frame in the range weighs 4.99 kg, which places Unilove Baby at 3 of 42 brands on weight.
- The Pika Travel Stroller carries both a single hand fold and a cabin size fold, so it clears a gate and an overhead locker rather than travelling as checked baggage.
- The seat is rated to 24.9 kg, so the stroller carries a child well past the earliest toddler years instead of stopping soon after walking begins.
Cons
- Support runs on email, help centre and community only, so there is no phone line or live chat in the list.
- The stroller range covers compact and travel, so anyone after a full-size or double stroller is better served by Evenflo Company, which lists full size, compact and travel.
- Warranty cover runs 1 year, so a fault reported after that point sits with you.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Unilove Baby
Who it suits
- Parents shopping in the listed Asian markets and the US who want stroller and sleep gear from a single brand.
- Travellers who need a single hand fold to cabin size and a frame light enough to lift, since the lightest model weighs 4.99 kg.
- Families setting up a bassinet or bedside crib who want the mattress supplied and a stated sleep standard.
Who should look elsewhere
- Parents who need a full-size, double or travel system stroller, since Evenflo Company lists full size, compact and travel where Unilove Baby lists compact and travel.
- Buyers set on a double or wagon format, because Harppa Baby lists double as its type.
- Anyone planning to hire rather than buy, since the rental option is listed as no; Kids2Shop is the alternative for shoppers who want full size, compact and travel in one place.
Current offers
Unilove Baby
Current offer
Discount code
10% off first purchase via newsletter signup: 10% off first purchase
Email newsletter signup on the Unilove site
Source, checked September 30, 2026
Country by country
| Country | Ickle Bubba | Unilove Baby |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Unilove Baby
How much do Unilove Baby strollers cost?+
The outdoor collection starts at $199.99, and the range tops out at $375 with the Aero X Compact Stroller. Those are product prices, so the figure you budget for a model is the figure you pay for it. Comparing the two ends tells you what the extra specification actually costs.
What safety standard do Unilove Baby strollers meet?+
The stroller range is listed against astm f833, the travel stroller standard. The Pika Travel Stroller pairs that with a single hand fold and a cabin size fold, so the specification and the travel friendly shape sit on the same model. Read the listing for whichever model you are buying, as standards can differ across a range.
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Ickle Bubba
Unilove Baby