Updated October 18, 2026 · NurseryCue Editorial Team
Ickle Bubba vs Silver Cross
Ickle Bubba
Silver Cross
Higher score in this comparison
What sets them apart
| Compare | Ickle BubbaReviewVisitVisit | Silver CrossReviewSee alternativesSee alternatives |
|---|---|---|
| Reference models | Aries Auto-Fold Stroller, Pisces Ultra-Compact Stroller, Venus Jogger Pro, Venus Prime Double Stroller | Pop 2, Nia, Breez, Reef 2 |
| Price from | £99Lower | £149 |
| Price up to | £1,099Lower | £3,715 |
| Lightest model (kg) | 4.9Lower | 5.6 |
| Folded size | 45 x 25 x 56 cm | 54 x 45 x 23 |
| Warranty | 2 to 4 yearsHigher | 3 years |
| Markets | GB, GG, IM, JE | GB, IN |
| Compatible car seats | Not confirmed | Silver Cross Glide Plus 360 |
| Recalls | Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024 | Not confirmed |
Same on both: One-hand fold (Yes), Cabin-size fold (Yes), Suitable from birth (Lie flat seat), Maximum child weight (kg) (22).
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Key differences
- Silver Cross scores higher overall: 9.1 vs 8.9.
- Price from is lower at Ickle Bubba: £99 vs £149.
- Price up to is lower at Ickle Bubba: £1,099 vs £3,715.
- Lightest model (kg) is lower at Ickle Bubba: 4.9 vs 5.6.
- Warranty is higher at Ickle Bubba: 2 to 4 years vs 3 years.
- Support channels: only Ickle Bubba offers Email, Chat, Community.
- Support channels: only Silver Cross offers Phone.
- Standards: only Ickle Bubba offers R44.
- Founded is lower at Silver Cross: 1877 vs 2013.
- Ickle Bubba is available in 3 more countries.
Our verdict on each
Ickle Bubba
Ickle Bubba suits parents who want the pushchair, the car seat and the sleep furniture from a single British brand, and who put a light frame above a premium badge. The lightest stroller weighs 4.9 kg and places 2 of 42 brands on weight.
Silver Cross
Silver Cross suits parents who want a British name with a documented safety result and a warranty, and who will stretch to the top of the price range for a full-size or travel system. Its lightest pushchair weighs 5.6 kg, which is light for the category.
Score breakdown
| Area | Ickle Bubba | Silver Cross |
|---|---|---|
| Cost | 9.0HigherEntry price sits at £99 against a top of £1,099, and ranks 10 of 43 brands on entry. | 8.7Pushchairs and strollers start at £149 and top out at £3,715, with the lightest pushchair at 5.6 kg. |
| Offer | 9.2HigherA one hand fold, a cabin size fold, a warranty of 2 to 4 years, and capacity to 22 kg. | 9.0Stroller range covers full size, compact and travel, and seats come in infant, convertible and all in one sizes. |
| Trust | 8.2Founded 2013 in GB and run by Ickle Bubba Limited, with 14 days to return a purchase, and support on email, chat and help centre. | 10.0HigherTrading as Silver Cross UK Limited, based in GB, founded 1877, with a 3 years warranty on the Nia. |
How the counts compare
| Fact | Ickle Bubba | Silver Cross |
|---|---|---|
| Price from | £99 | £149 |
| Price up to | £1,099 | £3,715 |
| Lightest model (kg) | 4.9 | 5.6 |
| Maximum child weight (kg) | 22 | 22 |
| Warranty | 2 to 4 years | 3 years |
Where each is licensed and available
| Country | Ickle Bubba | Silver Cross |
|---|---|---|
| Headquarters | United Kingdom | United Kingdom |
Available in 1 country for both. Additional countries for Ickle Bubba: 3.
How they place
| Ranking | Ickle Bubba | Silver Cross |
|---|---|---|
| Strollers and pushchairs | 3 of 65 | 25 of 65 |
| Travel systems | 3 of 36 | 13 of 36 |
| Compact travel strollers | 2 of 28 | 11 of 28 |
| Infant car seats | 4 of 32 | 13 of 32 |
| Convertible and extended rear-facing seats | 4 of 33 | 13 of 33 |
| Cribs, bassinets and smart sleepers | 5 of 47 | 21 of 47 |
Every fact side by side
| Fact | Ickle Bubba | Silver Cross |
|---|---|---|
| Stroller types | Full size, Compact, Travel, Jogging, Double, Pram, Travel systemCovers more | Full size, Compact, Travel, Double, Pram, Travel system |
| Standards | R129, R44Covers more | R129 |
| Legal entity | Ickle Bubba Limited | Silver Cross UK Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2013 | 1877Lower |
| Support channels | Email, Chat, Help centre, Community | Phone, Help centre |
Car seats
| Fact | Ickle Bubba | Silver Cross |
|---|---|---|
| Seat types | Infant, Convertible, All in one, Booster | Infant, Convertible, All in one, Booster, Extended rear facingCovers more |
| Child height range | 40-150cm | 40-145cm |
| Maximum child weight (kg) | Not confirmed | 21.5 |
| Rear-facing limit | 105cm | 125cm/21.5kg approx. 7 years |
| ISOFIX or LATCH | Yes | Yes |
| Rotating seat | Yes | Yes |
| Load leg or rebound bar | Yes | Yes |
| Plus Test passed | Not confirmed | Yes |
| ADAC grade | Not confirmed | Satisfactory (3.0) - Spring 2026 |
| Seat weight (kg) | 6Lower | 11.5 |
Cribs and bassinets
| Fact | Ickle Bubba | Silver Cross |
|---|---|---|
| Products | Crib, Cot, Bassinet, Bedside crib, MattressCovers more | Cot, Bedside crib, Mattress |
| Maximum age | 48 monthsHigher | 6 months |
| Maximum child weight (kg) | Not confirmed | 9 |
| Mattress included | No | YesHas it |
| Mattress size | 140 x 70cm | L84cm x W50cm |
| Converts to | Toddler bed | Toddler bed |
| Smart features | No | No |
| Rental option | No | No |
Baby carriers
| Fact | Ickle Bubba | Silver Cross |
|---|---|---|
| Carrier types | Soft structured | Not confirmed |
| Weight range | up to 15 kg | Not confirmed |
| Newborn without insert | No | Not confirmed |
| Carrying positions | 3 | Not confirmed |
| Waist fit | 57-173 cm | Not confirmed |
| Money-back period | 14 days | Not confirmed |
Where each stands against the rest
| Fact | Ickle Bubba | Silver Cross | Median |
|---|---|---|---|
| Price from | £99lowest quarter | £149above the median | £146.98 |
| Price up to | £1,099above the median | £3,715highest quarter | £625 |
| Lightest model (kg) | 4.9lowest quarter | 5.6lowest quarter | 7.3 |
| Maximum child weight (kg) | 22below the median | 22below the median | 22.7 |
| Warranty | 2 to 4 yearshighest quarter | 3 yearsabove the median | 2 |
Median across 43 listed brands.
Pros and cons
Ickle Bubba
Pros
- The lightest stroller in the comparison weighs 4.9 kg and places 2 of 42 brands, with a one hand fold and a cabin size fold on the same collection.
- A warranty of 2 to 4 years across the stroller range, plus 14 days to return a purchase after delivery.
- Stroller types listed are full size, compact and travel, and the jogging and pram options do not appear in the Kids2Shop range of full size, compact and travel.
Cons
- Support runs on email, chat and help centre only, so there is no phone line for a problem that cannot wait for an email.
- Mattress included is a no for the Coleby Classic bed, so the 140 x 70cm mattress is a separate cost on top of a frame that converts to a toddler bed.
- A product safety notice covers the Solar Group Isofix car seat, listed as Solar Group 1 2 3 Isofix Car Seat 01/02/2024 23/02/2024, so owners of that seat should read it before fitting.
Silver Cross
Pros
- Lightest listed pushchair weight is 5.6 kg, among the lighter figures on the comparison.
- The Nia folds with one hand and to a cabin-friendly size, with folded dimensions of 54 x 45 x 23.
- Seat range covers infant, convertible and all in one, so a newborn setup through to a booster can come from one maker.
Cons
- The top of the range reaches £3,715, so a full travel system pushes the outlay well beyond the entry point of £149.
- Pushchair types cover full size, compact and travel, and the pram and double formats sit at the rarer end of what the comparison lists.
- Support runs on phone and help centre only, with no live chat or email contact listed.
Who each suits
Ickle Bubba
Who it suits
- Parents assembling a full set in one place, since crib, cot and bassinet and infant, convertible and all in one sit in the same catalogue.
- Travellers who want a one hand fold, a cabin size fold and a 4.9 kg frame, where the Kids2Shop range of full size, compact and travel stops at full size, compact, travel and travel system options.
- Shoppers in the United Kingdom, GG and IM who want 14 days to return a purchase without visiting a store.
Who should look elsewhere
- Parents set on a wrap, ring sling or hip seat carrier, because the only carrier type listed is soft structured and a carrier specialist is a better stop for that choice.
- Families who want a double specialist, since Harppa Baby's double is built around double models, while Ickle Bubba spreads across full size, compact and travel.
- Parents hoping for connected sleep monitoring, since smart features are a no on the bed and a monitor brand is the better route.
Silver Cross
Who it suits
- Parents starting from birth who want a lie-flat seat, since the Nia lists lie flat seat.
- Families who want pushchair, car seat and sleep space from one maker, with cots and a bedside crib in cot, bedside crib and mattress.
- Travellers who want a fold that meets cabin size and a warranty behind the pushchair.
Who should look elsewhere
- Anyone on a tight budget, since the range runs to £3,715 and Evenflo Company covers a similar set of stroller types at full size, compact and travel.
- Shoppers wanting a live chat or email route, because support runs on phone and help centre.
- Buyers outside GB and IN, where Kids2Shop lists a comparable stroller spread of full size, compact and travel.
Current offers
Silver Cross
Current offer
Discount code
SX10 or FIRST10 discount code
Cannot be redeemed against Cove 2, Breez, Motion 3 All Size 360, Nest & Nurture, Spare Parts or orders with a total order value of under £150; discount codes cannot be used on items already on promotion unless stated otherwise
Source, checked September 30, 2026
Country by country
| Country | Ickle Bubba | Silver Cross |
|---|---|---|
| Guernsey | Yes | No |
| Isle of Man | Yes | No |
| Jersey | Yes | No |
| United Kingdom | Yes | Yes |
Questions about each
Ickle Bubba
How much do Ickle Bubba strollers cost?+
Stroller prices run from £99 to £1,099 across the collection. Both are product prices paid at purchase rather than a plan that renews, so the entry figure is the whole outlay for a smaller frame. Since both numbers are charged at checkout, they compare more directly with rival brands than a monthly fee would.
How small do the strollers fold, and do any suit cabin luggage rules?+
A one hand fold and a cabin size fold are both confirmed on the stroller collection, and the folded size for the compact model is 45 x 25 x 56 cm. The lightest frame weighs 4.9 kg, well under the 7.34 kg median for the category, so the small end of the range suits airports, stations and small flats.
Silver Cross
What does a Silver Cross pushchair cost at the entry point and at the top?+
The pushchair and stroller range starts at £149 and reaches £3,715. That is a broad spread, so the entry price is only a guide to the cheapest single pushchair. A full travel system with a car seat and a cot will sit well above the entry figure.
Which Silver Cross pushchair is the lightest to carry?+
The lightest listed pushchair weight is 5.6 kg, and that model places among the lighter options in our comparison. The Nia also folds with one hand and folds to a cabin-friendly size, measuring 54 x 45 x 23 folded.
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Ickle Bubba
Silver Cross