Van Asten Babysuperstore review

Updated October 17, 2026 · NurseryCue Editorial Team · Facts checked October 14, 2026

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Our verdict

Van Asten Babysuperstore’s Netherlands storefront lists pushchairs in 3-in-1 and double formats, with brands including Novi Baby, Kinderkraft, Lionelo and Chipolino. It gives families several types and brands to compare in one pushchair catalogue.

Key facts

Best for
Families comparing pushchair formats and listed brands on the Netherlands storefront.
Loyalty scheme
Yes
Markets
NL, BE

Pros and cons

Pros

  • 3-in-1 and double pushchair categories.
  • Several named brands appear in the catalogue.

Cons

  • The range is built around baby needs, so general home goods fall outside it.
  • Buyers outside the Netherlands and Belgium have no regional option here.
Van Asten Babysuperstore

Ready to try Van Asten Babysuperstore?

Scored 8.5 / 10 by NurseryCue.

Who it suits

  • Shoppers comparing multi-part and double pushchair options.

Who should look elsewhere

  • Families outside the Netherlands and Belgium
  • Shoppers looking for general home goods rather than baby items

Pushchair range

The Netherlands storefront includes 3-in-1 and double pushchairs, with Novi Baby, Kinderkraft, Lionelo and Chipolino among the listed brands.

Shop in Tilburg

Van Asten Babysuperstore operates from a physical shop in Tilburg, where people can inspect items before they take them home. The selection of infant goods is broad and brings many categories together under a single roof. Every line is built around babies and toddlers, so the business keeps a tight focus rather than stocking general household lines. Customers in the Netherlands and Belgium both have access to the same selection.

Range depth

Shoppers can assemble a full set of baby necessities in one place, since the range covers many product types at once. Because the choice is so wide, a parent does not need to travel between several specialist outlets to complete a list. The store keeps its stock aimed at the first years of life, which gives the selection a consistent character. Families with infants will find the assortment easier to manage than a scattered mix of retailers.

Local place in baby retail

In its home region the business works as a dedicated baby retailer, not a general household store. Its physical base in Tilburg gives nearby families a place to examine products, while buyers across the border can draw on the same range. Concentrating on the early stage of family life defines where it stands among local options, and that narrow scope forms the core of its identity.

Our full take

Van Asten Babysuperstore is a Dutch baby store with a large physical shop and an online shop selling baby gear such as car seats, playpens and nursery sets from many brands, with a savings programme for customers.

How Van Asten Babysuperstore compares

Frequently asked questions

Does the business have a physical shop?+

A physical shop sits in Tilburg, and visitors can look at baby products in person before deciding. That suits people who like to handle items first. The shop gives local families a practical starting point and a single place to browse a wide selection.

Which countries does the brand serve?+

Shoppers in the Netherlands and Belgium form the core audience, and the range is aimed at households in those two countries. Keeping the offer to two closely linked markets helps the selection stay close to local family needs. Families living further afield will find the offer less suited to their area.

Is the range broad enough for a full nursery?+

The selection spans many categories of baby products, so parents can gather several needs in one visit. Items can be chosen step by step as a nursery takes shape. Highly specialised equipment may still call for a different retailer, since the focus stays on everyday baby essentials.

Sources

Compiled from 1 source page, checked October 14, 2026. We did not open an account.

Not confirmed yet: Free delivery threshold, Shipping fee, Money-back period, Baby registry.

Van Asten Babysuperstore

Van Asten Babysuperstore

Families comparing pushchair formats and listed brands on the Netherlands storefront.

8.5/10Visit