Similac review
Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Similac suits US parents who want cow and organic formula across infant and toddler stages with an app and subscription ordering. Its price from $35.19 and a cost score part of 9 put it mid field, so check the per $6.03 figure against your weekly feeds.
Key facts
- Best for
- US parents who want cow and organic formula in one brand, with app ordering and a subscription option.
- Price from
- $35.19 (Source, checked September 30, 2026)
- Mobile app
- Yes (Source, checked September 30, 2026)
- Price per 100 g
- $6.03 (Source, checked September 30, 2026)
- Subscription
- Yes (Source, checked September 30, 2026)
- Markets
- US (Source, checked September 30, 2026)
- Support channels
- Phone (Source, checked September 30, 2026)
- Products
- Formula
- Formula base
- Cow, Organic
- Formula stage
- Infant, Toddler
- Official website
- similac.com
Apps and profiles
- Get the app
- Google Play
Pros and cons
Pros
- Formula covers cow and organic bases across infant and toddler stages, so one brand handles a move from first feeds to toddler milk.
- A mobile app handles ordering, which suits parents who reorder regularly.
- Subscriptions are available, so routine top ups can run without a fresh order each time.
- A single market of US keeps pricing and delivery terms straightforward for US buyers.
- A price from $35.19 sits below the CAD 31.99 figure quoted for a toddler product elsewhere, though currencies differ.
Cons
- Support runs on phone only, so there is no chat or email route listed.
- Product types cover formula, which leaves bottles and feeding equipment to another brand.
- The price from $35.19 is above $26.99 at the entry point, and rank on price from sits at 34 of 50 brands.
- With US covering the US alone, anyone ordering outside a single market looks elsewhere for shipping terms.
Who it suits
- US parents who want cow and organic options under one label
- Families moving from infant to toddler milk in one brand
- Parents who reorder often and prefer app ordering or a subscription
Who should look elsewhere
- Parents wanting a bundled bottle and formula range like Bobbie
- Buyers who want chat or email support, since Similac lists phone
- Shoppers outside US who need delivery terms for their own country
Plans and prices
Similac is a straightforward one product brand rather than a tiered plan, so there is a single entry price to weigh. Formula starts at $35.19 and runs at $6.03, which is the figure that matters once a family settles into a routine, since a tub price alone says little about weekly cost. There is no renewal stage in the way a subscription service has one: the price you see at checkout is the price of the tub, and a repeat order simply repeats it. For context among the brands here, Aussie Bubs lists $26.99 and Else Nutrition lists CAD 31.99 for a toddler product in Canadian dollars, so a direct currency match is not available and the per $6.03 figure is the fairer comparison. On price from, Similac ranks at 34 of 50 brands compared, which puts it in the middle of the field rather than at either end.
Core features
The feature picture is deliberately narrow. Product types cover formula, so Similac is a milk brand and not a place to buy bottles or equipment. The range spans cow and organic bases, and covers infant and toddler stages, which is what lets a family stay with one name from early formula through toddler milk. Two service features sit on top of that: a mobile app is available for ordering and account management, and a subscription is offered so regular top ups can repeat. There are no licences, certifications or protection schemes listed, and help runs on phone, so phone is the channel to plan around. Anyone who wants a bottle in the same basket, or a live chat, is looking at a wider brand.
How Similac compares
Where Similac is available
- Available
- United States
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
What does a tub of Similac formula cost?+
Similac formula starts at $35.19. The figure that matters most for planning is the price per $6.03, since it shows what a routine feeding habit costs week after week. Compare that rate against other brands rather than the headline tub price.
Does Similac have subscription ordering?+
Yes, a subscription is available, so regular orders can repeat on their own instead of being placed each time. That suits families on a fixed feeding routine, and it pairs with the app for managing the schedule.
Can I order Similac through an app?+
A mobile app is available, and it covers ordering as well as account management. If you would rather not browse the site for every top up, the app and the subscription cover that side of the routine.
Which stages and bases does Similac cover?+
The range covers cow and organic bases across infant and toddler stages. That breadth is the main argument for sticking with one brand, since a move from first formula to toddler milk stays within the same name.
Where does Similac ship to?+
The markets listed are US, so it is a single market brand. Pricing and delivery terms shown here apply to US buyers, and anyone ordering from elsewhere would need to check their own market before comparing.
How do I reach Similac support?+
Support runs on phone. There is no chat or email channel listed, so phone is the route to plan for, and it helps to have your product details to hand when you call.
Does Similac sell bottles as well as formula?+
Product types cover formula, which is formula alone. Parents who want a bottle in the same basket should look at Bobbie, whose product types cover formula and bottle.
Is Similac formula priced competitively against other brands?+
Entry price of $35.19 ranks at 34 of 50 brands compared, so it sits mid field. The cost score part is 9, and the per $6.03 figure is the number to weigh against alternatives.
Sources
- similac.com checked September 30, 2026
Backs: Formula base, Formula stage, Products
“USDA-certified organic formula and a formula made in Europe that starts with fresh milk from cows”
- similac.com/contact.html checked September 30, 2026
Backs: Support channels
“you can call us 1-800-515-7677”
- similac.com/mobile-app/download.html checked September 30, 2026
Backs: Mobile app
“Meet the new MySimilac Rewards app”
- similac.com/products/baby-formula/360-total-care-powder/2... checked September 30, 2026
Backs: Price from, Price per 100 g
“Regular Price: $35.19”
- similac.com/shipping-and-returns.html checked September 30, 2026
Backs: Markets
“can ship to virtually any address in the United States”
- similac.com/terms-of-sale.html checked September 30, 2026
Backs: Subscription
“Schedule & Save Subscriptions”
Compiled from 6 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Pump type.
Related by the facts
Similac
US parents who want cow and organic formula in one brand, with app ordering and a subscription option.