Serenity Kids review
Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026
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Our verdict
Serenity Kids suits parents in the US who feed a toddler an a2 formula on subscription and accept $8.39 as the per-unit rate on every tin. The trade-off is clear: formula only, US only, and support through email and help centre rather than a phone line.
Key facts
- Best for
- Parents in the US feeding a toddler an a2 formula on subscription.
- Price from
- $49.95 (Source, checked September 30, 2026)
- Price per 100 g
- $8.39 (Source, checked September 30, 2026)
- Subscription
- Yes (Source, checked September 30, 2026)
- Markets
- US (Source, checked September 30, 2026)
- Legal entity
- My Serenity Kids (Source, checked September 30, 2026)
- Headquarters
- United States (Source, checked September 30, 2026)
- Support channels
- Email, Help-centre (Source, checked September 30, 2026)
- Products
- Formula
- Formula base
- A2
- Formula stage
- Toddler
- Official website
- myserenitykids.com
Pros and cons
Pros
- A subscription is offered, so the toddler formula can arrive on a set rhythm instead of a reorder each time.
- Serenity Kids publishes a per-unit rate of $8.39 alongside the pack price, which makes tin-to-tin comparison straightforward.
- Support runs through email and help centre, so written answers are available outside working hours.
- The toddler stage and the a2 base give the shop one clear focus, which suits parents who have already settled on what their child drinks.
Cons
- The listed $49.95 sits above Aussie Bubs at $26.99, so the first order costs more at the till.
- Its formula listing sits at the toddler stage, so a parent whose child moves past that stage has to change brand.
- Shipping is listed for US only, so buyers in any other market have no listed route to a delivery.
- Support runs on email and help centre only, so a feeding question that needs a quick answer waits for a written reply.
Who it suits
- Parents in the US whose child has reached the toddler stage and is settled on an a2 base.
- Shoppers who want the formula on subscription so repeat tins arrive without a manual reorder, at a steady $8.39 per-unit rate.
- Anyone comfortable paying $49.95 at entry and again on later orders for a toddler formula.
Who should look elsewhere
- Aussie Bubs, for a shopper buying a first tin at $26.99 rather than $49.95.
- Bobbie, for parents who want formula and bottle from one brand instead of formula alone.
- Else Nutrition, for buyers who want a second price point at CAD 31.99 quoted in a different market and currency.
Pricing
Serenity Kids lists the formula at $49.95, with a per-unit rate of $8.39. A single price covers the order, so that per-unit figure is the number to plan around on the next order rather than a lower introductory rate that disappears. The per-unit rate is also the fairer cross-brand comparison, because it puts tins of different weights on the same scale even when the pack price looks steep.
Who runs it
Serenity Kids is operated by My Serenity Kids, based in the United States. Support runs on email and help centre, so questions are answered in writing through a help centre and by email, and there is no call-back route listed. A written help centre suits parents who would rather read a policy page in their own time than wait on a helpline mid-feed.
How Serenity Kids compares
Where Serenity Kids is available
- Available
- United States
Countries from the brand (Source, checked September 30, 2026)
Frequently asked questions
How much does Serenity Kids formula cost?+
Serenity Kids lists the formula at $49.95, and the same tin works out at $8.39 per unit. A single price covers the order, so the per-unit figure is the number to budget for on repeat purchases rather than a headline rate. Against Aussie Bubs at $26.99, the entry outlay here is higher.
Does Serenity Kids offer a subscription?+
Yes, a subscription is offered for the toddler formula, so repeat tins can be set to arrive on a fixed rhythm instead of being reordered by hand. Subscribing suits parents who already know the a2 base suits their child and want the $8.39 per-unit rate to stay predictable.
What stage and kind of formula does Serenity Kids sell?+
The shelf covers formula at the toddler stage, with an a2 base. That makes the listing a later-stage choice rather than newborn milk, and it keeps the range to one category. Parents still feeding a newborn or looking for a follow-on powder would need another brand.
Where does Serenity Kids ship from and where is it based?+
The company behind the brand is My Serenity Kids, based in the United States, and shipping is listed for US only. Buyers inside the US can order directly and see the $49.95 price at checkout, while anyone outside that market has no listed route to a local delivery.
How do I contact Serenity Kids support?+
Support runs on email and help centre. That means a help centre and email rather than a phone line, so answers arrive in writing and can be kept for reference. Questions about the toddler formula, a subscription or a delivery can all go through those written channels.
Is Serenity Kids more expensive than Aussie Bubs?+
On the listed entry price, yes. Serenity Kids sits at $49.95 against $26.99 for Aussie Bubs, and the gap only narrows if the per-unit rates turn out close. A shopper buying a single tin with a fixed budget will feel that difference at the till straight away.
Can I get bottles as well as formula from the same brand?+
Not from Serenity Kids. Its formula listing covers toddler milk powder alone, whereas Bobbie covers formula and bottle. Parents building a full feeding routine around one brand may find the narrower Serenity Kids shelf limiting as soon as bottles and feeding equipment are needed too.
Sources
- myserenitykids.com/collections/toddler-formulas checked September 30, 2026
Backs: Products
“A2 Toddler Formula”
- myserenitykids.com/pages/baby-food-subscription checked September 30, 2026
Backs: Subscription
“Click the SUBSCRIBE TO SAVE option”
- myserenitykids.com/pages/shipping-policy checked September 30, 2026
Backs: Markets, Support channels
“Online orders for shipment within the United States”
- myserenitykids.com/policies/terms-of-service checked September 30, 2026
Backs: Headquarters, Legal entity
“laws of 7421 Burnet Rd Austin Texas US 78757”
- myserenitykids.com/products/a2-whole-milk-toddler-formula... checked September 30, 2026
Backs: Formula base, Formula stage, Price from, Price per 100 g
“A2 Whole Milk Toddler Formula”
Compiled from 5 source pages, checked September 30, 2026. We did not open an account.
Not confirmed yet: Pump type, Mobile app.