Purflo review

Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Purflo suits UK parents who want a plain bassinet with the mattress in the box, priced at €148.95 for the Purflo bassinet. The en 1130 standard and email plus phone support cover the essentials, though use ends at 8 months, so it works as a short term buy rather than a keepsake.

Key facts

Best for
UK parents who want a bassinet and mattress in one buy, with phone and email support behind it.
Price from
€148.95 (Source, checked September 30, 2026)
Maximum age
8 months (Source, checked September 30, 2026)
Maximum child weight (kg)
8 (Source, checked September 30, 2026)
Mattress included
Yes (Source, checked September 30, 2026)
Mattress size
71 x 27 cm (Source, checked September 30, 2026)
Smart features
No (Source, checked September 30, 2026)
Rental option
No (Source, checked September 30, 2026)
Markets
GB (Source, checked September 30, 2026)
Legal entity
Weybury Hildreth Ltd (Source, checked September 30, 2026)
Headquarters
United Kingdom (Source, checked September 30, 2026)
Founded
1996 (Source, checked September 30, 2026)
Support channels
Email, Phone (Source, checked September 30, 2026)
Products
Bassinet
Sleep safety standard
En 1130
Official website
purflo.com

Pros and cons

Pros

  • The mattress is included with the bassinet, so there is no second box of sleep essentials to pay for.
  • The sleep standard is en 1130, a specific standard rather than a general safety claim.
  • Support runs on email and phone, so a parent can ask a question by phone as well as by email.
  • The product type is bassinet, a narrow range that keeps the specification easy to compare across brands.
  • Evenflo Company's bassinets start at $229.99, so the €148.95 entry price here leaves room in a budget.

Cons

  • Use stops at 8 months and 8 kg, so it covers the newborn months rather than growing with the child.
  • Smart features are no, so there is no app or monitor in the box, and Happiest Baby pairs a bassinet with a smart sleeper in bassinet and smart sleeper.
  • Rental option is no, so there is no hire route, and Wookids Rental covers a cot, a bedside crib and a mattress in cot, bedside crib and mattress.
  • The range is sold in the United Kingdom, a single market, so a shopper outside the UK would be buying without listed delivery terms.
Purflo

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Scored 8.9 / 10 by NurseryCue.

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Who it suits

  • Parents in the UK who want a bassinet with the mattress already in the box and a en 1130 sleep surface.
  • Buyers rather than hirers, since the rental option is no and the mattress ships with the frame.
  • People who would rather ask a person, because support runs on email and phone.

Who should look elsewhere

  • Happiest Baby, if a connected sleep product matters, since the Purflo smart features answer is no.
  • Evenflo Company, if a different budget fits better: its bassinets start at $229.99.
  • Wookids Rental, if a cot, a bedside crib and a mattress in cot, bedside crib and mattress suits the room better than a bassinet.

What it does well

The bassinet is sold as a complete piece with the mattress included, which is the first box most parents check and Purflo covers it. Use runs to 8 months and 8 kg, so it is pitched squarely at the newborn and the first months rather than at a child who has outgrown a moses basket. Smart features are no, so there is no app, no monitor and no analytics to pair, learn or pay for. Rental option is no, which suits buyers rather than short term hirers. The offer is deliberately plain: the mattress is in the box, there is nothing connected to set up, and the age and weight ceilings are clear enough to plan a move to a bigger sleep surface around.

Where it sits among rivals

On maximum age the brand ranks 21 of 35, and on maximum child weight it ranks 28 of 30. The starting price ranks 34 of 59, which places Purflo towards the expensive end of the field on the cost of getting in. Those rankings point the same way: a bassinet with a short age and weight ceiling priced above the middle of the market. Readers weighing price at entry should read the rank before the spec, because the spec is narrow by design and leaves little to compare it against.

Who runs it

Purflo is run by Weybury Hildreth Ltd, a named UK company with headquarters in the United Kingdom. The brand dates back to 1996, so it is long established in sleep products rather than a recent launch. Support runs through email and phone, which means a parent can pick up the phone as well as send an email about a delivery or a spare part. A single company sits behind the range and it is a GB business, so the terms, the delivery and the paperwork all fall in the same jurisdiction.

How Purflo compares

Where Purflo is available

Available
United Kingdom

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much does a Purflo bassinet cost to get in?+

The entry price is €148.95 for the bassinet, and the mattress is part of that box rather than a separate cost. There is no hire route to weigh it against, since the rental option is no. For a different starting point, Evenflo Company's bassinets begin at $229.99.

What sleep standard does the Purflo bassinet meet?+

The sleep standard is en 1130, the European standard cited for the bassinet. Use runs to 8 months and 8 kg, so check both limits against your baby before settling them in and plan the next sleep surface from there.

Is a mattress included, and what size is it?+

The mattress is included with the bassinet, and the mattress dimensions are 71 x 27 cm. That means no separate sleep surface to source, so the cot is ready to make up as soon as it arrives. A fitted sheet and a protector in the same size are the sensible practical addition.

Where does Purflo deliver?+

Purflo sells in GB and the headquarters is also in the United Kingdom, so delivery, returns and the company paperwork sit in the same country. An order placed outside that market would fall outside the stated delivery terms, which is worth checking before you commit to a delivery date.

Can I reach a person at Purflo if something is wrong?+

Support runs on email and phone, so a question can go by phone as well as by email instead of sitting in a form queue. The company behind the name is Weybury Hildreth Ltd, which is the detail to quote when you want the legal side of an order or a delivery question.

Does the Purflo bassinet have an app or smart features?+

Smart features are no, so there is nothing to download, pair or pay a subscription for. The product type is bassinet and the sleep standard is en 1130, which makes for a plain safety statement rather than a connected one. Setup is limited to putting the mattress in place.

How long can a baby use the Purflo bassinet?+

Use runs to 8 months and 8 kg. That is a shorter window than many cots and bedside cribs give, so the move to a larger sleep surface is worth budgeting for early. The brand itself has been making sleep products since 1996.

Can I rent a Purflo bassinet rather than buy it?+

The rental option is no, so the purchase is a single spend of €148.95 with the mattress inside it. Families who would rather hire can look at Wookids Rental, whose range covers a cot, a bedside crib and a mattress in cot, bedside crib and mattress.

Sources

Compiled from 5 source pages, checked September 30, 2026. We did not open an account.

Purflo

Purflo

UK parents who want a bassinet and mattress in one buy, with phone and email support behind it.

8.9/10See alternatives

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