Formuland review

Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Formuland suits parents who want a formula-only retailer covering cow, goat and a2 bases across infant, follow on and toddler stages, with prices from $20.99. Buyers who want price matching, a gift registry or phone support should weigh the alternatives listed here instead.

Key facts

Best for
Comparing several formula bases and stages at a low entry price, with app ordering on the side.
Price from
$20.99 (Source, checked September 30, 2026)
Mobile app
Yes (Source, checked September 30, 2026)
Price per 100 g
$4.20 (Source, checked September 30, 2026)
Subscription
Yes (Source, checked September 30, 2026)
Markets
US, CA (Source, checked September 30, 2026)
Headquarters
United States (Source, checked September 30, 2026)
Founded
2014 (Source, checked September 30, 2026)
Support channels
Email, Help-centre (Source, checked September 30, 2026)
Products
Formula
Formula base
Cow, Goat, A2, Organic
Formula stage
Infant, Follow on, Toddler
Official website
formuland.com

Baby stores

Free delivery threshold
$100 (Source, checked September 30, 2026)
Baby registry
No (Source, checked September 30, 2026)
Price match
No (Source, checked September 30, 2026)
Loyalty scheme
Yes (Source, checked September 30, 2026)
Second-hand
No (Source, checked September 30, 2026)
Markets
US, CA (Source, checked September 30, 2026)
Headquarters
United States (Source, checked September 30, 2026)
Founded
2014 (Source, checked September 30, 2026)
Support channels
Email, Help-centre (Source, checked September 30, 2026)

Apps and profiles

Elsewhere
Trustpilot

Pros and cons

Pros

  • Entry prices start at $20.99, below the $26.99 and CAD 31.99 listings, and a unit cost of $4.20 makes tins easy to compare.
  • Bases run to cow, goat and a2, so a household can move between them without changing retailer, and the stages on offer cover infant, follow on and toddler.
  • A mobile app handles ordering, a subscription option keeps reorders on a schedule, and a loyalty scheme rewards the households that buy often.
  • Free delivery applies above $100 and the store ships to US and CA, which widens where that entry pricing is usable.
  • Founded in 2014 and based in the United States, the retailer has trading history behind its delivery and rewards promises.

Cons

  • No price matching, so a cheaper shelf at another retailer stays cheaper and any saving has to come from the rewards scheme instead.
  • No registry, so gift buyers and repeat gifters have no list to send and no tracked wishlist for an arrival.
  • Support runs on email and help centre only, so there is no phone line for a parent who wants to talk through a feeding problem live.
  • No second hand stock is sold, so the discount route runs through points rather than pre-owned tins, though free delivery over $100 takes the edge off.
Formuland

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Who it suits

  • Parents weighing different formula bases who would rather compare them in the same basket
  • Shoppers who plan a subscription and will chase the rewards scheme for a lower effective cost over time
  • Families in US and CA who want free delivery once orders pass $100

Who should look elsewhere

  • Parents who want bottles and a pump in the same order, since Bobbie's product types cover formula and bottle
  • Shoppers who chase price matches, since Formuland has no price matching and $26.99 at Aussie Bubs is worth a look
  • Those after a toddler nutritional supplement rather than a stage formula, who should see CAD 31.99 at Else Nutrition

What it does well

Formuland is a focused formula store rather than a general baby retailer, and it leans on software for the buying side. A mobile app carries the ordering, which suits parents who reorder on a schedule rather than browsing afresh each time. A subscription option means a regular box can run without a repeated search each month, and the points and rewards scheme adds a return for households that order often. The range is built around cow, goat and a2 bases, so there is room to switch between cow, goat, a2 and organic depending on what a baby tolerates, and the stages listed cover infant, follow on and toddler, which keeps the same retailer in place from the opening tin through toddler years. Product types are limited to formula, so anyone looking for bottles, a steriliser or a breast pump in the same basket will need a second store.

Pricing

Entry pricing is the headline number here. Formuland's listed price starts at $20.99, and the same tin works out at $4.20, which is the figure to use when comparing across brands rather than trusting pack size. The entry price sits below the $26.99 listing at Aussie Bubs and the CAD 31.99 listing at Else Nutrition, so a shopper comparing headline numbers would start here. Those two figures answer different questions: $20.99 is a starting price on a product line, while $4.20 is a unit rate that scales with tin size, so a heavier order can land on a different effective cost. No separate renewal rate is listed, so the entry figure is the working number for planning regular orders, and the unit rate is the working number for weighing a larger basket.

Who runs it

Formuland is a US business founded in 2014 and headquartered in the United States, which places it in the same regulatory environment as the compared brands rather than in a separate market. Its support offer runs on email and help centre, so questions about base switching, stage progression or delivery reach a written response and a help centre rather than a spoken line. There is no registry, no price match and no second hand stock, which keeps the operation narrow: formula, an app to order from, and a points programme. The markets listed, US and CA, are the practical limit on which shoppers see the entry price and the free delivery threshold applied.

How Formuland compares

Where Formuland is available

Available
Canada, United States

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much does formula from Formuland cost?+

Prices start at $20.99, and the unit cost works out at $4.20. For a weighted comparison, Formuland's entry figure sits below the $26.99 and CAD 31.99 listings. A larger order is easier to judge on the unit figure than on the pack alone. Delivery is free above $100.

Which bases and stages does Formuland sell?+

The range covers cow, goat and a2 bases and infant, follow on and toddler stages. That means a family can change base part-way through a feeding run without changing retailer. Product types are listed as formula, so the choice stays on milk and nothing else. Stage progression is worth checking before a reorder, not after.

Does Formuland have a mobile app?+

Yes, a mobile app is part of the setup and is a main way to place orders. For households that buy on a rhythm, a subscription option keeps the reorder running without a repeated search each month. A points and rewards scheme adds a return on top, which suits regular buyers more than occasional top-ups.

Where does Formuland deliver?+

Shipping covers US and CA, and the business is headquartered in the United States. Orders above $100 arrive free, so small top-up buys can carry a delivery cost. Buyers outside those markets will not see this pricing. If you sit near a border, check the checkout before planning a large tin order.

How do I get help from Formuland?+

Support runs on email and help centre, which means email and a help centre rather than a phone line. Written answers suit questions about base switching, stage progression and order changes. Anyone who wants to talk through a feeding problem live will need to look elsewhere, and that is worth knowing before a stage change.

Does Formuland offer a price match or registry?+

No price match and no registry, so there is no promise to match a cheaper shelf and no gift list to send. There is no second hand stock either, so a discount has to come from the loyalty scheme instead. Repeat buyers get more out of the points programme than bargain hunters do.

Does a Formuland subscription cost less?+

A subscription is available and a points and rewards scheme runs alongside it, but the listed $20.99 and $4.20 figures do not separate a subscriber rate from a one-off rate. Treat the subscription as convenience and the points as the route to a lower effective cost, then check the checkout total rather than assuming a saving.

How long has Formuland been trading?+

The company was founded in 2014, which puts it behind some newer entrants but ahead of the newest names in the category. Its formulas span infant, follow on and toddler stages, so the operational history matters less here than the base choices on offer. Trading length tells you about stability, not about how a baby reacts to a tin.

Sources

Compiled from 6 source pages, checked September 30, 2026. We did not open an account.

Not confirmed yet: Pump type.

Formuland

Formuland

Comparing several formula bases and stages at a low entry price, with app ordering on the side.

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