Bobbie review

Updated September 30, 2026 · NurseryCue Editorial Team · Facts checked September 30, 2026

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Our verdict

Bobbie is a narrow, US-only organic infant formula brand for parents who want one tin, a subscription and no catalogue to read. The range starts at $23 and sits at 25 of 50 brands ranked on price from.

Key facts

Best for
US parents after one organic cow's milk infant formula they can set on subscription.
Price from
$23 (Source, checked September 30, 2026)
Spare parts shop
Yes (Source, checked September 30, 2026)
Price per 100 g
$11.51 (Source, checked September 30, 2026)
Subscription
Yes (Source, checked September 30, 2026)
Markets
US (Source, checked September 30, 2026)
Legal entity
Bobbie Baby, Inc. (Source, checked September 30, 2026)
Headquarters
United States (Source, checked September 30, 2026)
Founded
2018 (Source, checked September 30, 2026)
Support channels
Email, Phone, Help-centre (Source, checked September 30, 2026)
Products
Formula, Bottle
Formula base
Cow, Organic
Formula stage
Infant
Official website
hibobbie.com

Apps and profiles

Elsewhere
LinkedIn

Pros and cons

Pros

  • The range is deliberately narrow: cow and organic milk for the infant stage, so there is no second line to decode.
  • A subscription is offered on the formula, which suits parents who want the next tin to arrive without remembering to reorder.
  • Bottles sit in the range under formula and bottle, so feeding kit can be bought from the same brand.
  • A spare parts shop covers replacements, which takes the sting out of a lost teat or handle.
  • Help comes by phone as well as email through email, phone and help centre, with a help centre covering the rest.

Cons

  • Availability is limited to US, with no other market listed.
  • Only the infant stage is sold, so there is no follow-on or toddler tin when the baby moves on.
  • Cost per feed is the trade-off: the organic infant formula is listed at $11.51 per unit weight, a rate that repeats on every tin.
  • Help runs on email, phone and help centre, so there is no live chat listed for quick questions.

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Who it suits

  • US-based parents who want an organic cow's milk infant formula and a subscription for repeat tins.
  • Parents who prefer a short range: infant formula alongside formula and bottle, with a spare parts shop for replacements.
  • Families who like reaching a person, with help by phone and email through email, phone and help centre.

Who should look elsewhere

  • Parents who need a follow-on or toddler stage, since Bobbie lists infant formula only and a wider range such as ByHeart is worth a look for a longer feeding plan.
  • Shoppers outside US, who should check whether a brand their own market carries, such as Aussie Bubs or Baby's Only, sits closer to home.

Plans and prices

Bobbie's range is tins rather than tiers, so the price to weigh is the tin itself. The entry point for the range is $23 on the whole milk infant formula, and the organic infant formula is listed at $11.51 per unit weight. Read the first figure as what a first tin costs and the second as the rate that comes back with every feed, since weight is what adds up across a feeding plan. Anyone feeding from birth pays that per-weight figure on tin after tin, so it does more to shape a budget than the entry number does.

Core features

Two services sit alongside the tins, and both remove small jobs rather than adding features. Bobbie offers a subscription on its organic whole milk infant formula, which suits parents who would rather set repeat orders once than remember a new tin each week. It also keeps a spare parts shop, so replacements can be reordered without hunting through the main range. Neither changes what is in the tin, and that narrowness is the point: the same product arrives on a rhythm, and the parts get replaced from the same brand.

The company behind it

The company behind the brand is Bobbie Baby, Inc., headquartered in the United States and trading since 2018. Support runs on email, phone and help centre, so help reaches parents by phone, by email and through a help centre rather than a single route. Formula is bought repeatedly over many months, so a named legal entity and a direct phone line are the parts worth checking early. Both are stated plainly, and the help centre gives families something to read at three in the morning without waiting on hold.

How Bobbie compares

Where Bobbie is available

Available
United States

Countries from the brand (Source, checked September 30, 2026)

Frequently asked questions

How much does Bobbie formula cost?+

Bobbie's range starts at $23 on the whole milk infant formula. The organic infant formula is listed at $11.51 per unit weight, and that is the figure to build a feeding budget around. There is no plan tier to move up to, so the per-weight rate is the cost that keeps coming back.

Is there a subscription, and what happens when it renews?+

Bobbie offers a subscription on its organic whole milk infant formula, so repeat tins can be arranged to arrive on a schedule rather than reordering each time. The rate that matters at renewal is the per-weight one, $11.51, with $23 as the entry point for the range.

What kind of milk and stage does Bobbie sell?+

The range is cow and organic based and covers the infant stage only. That is a narrow brief, so parents shopping for a follow-on or toddler stage will not find one here and are better served by a brand that lists later stages for the same baby.

Where can I buy Bobbie?+

Bobbie's range is listed for US, and the company behind it is headquartered in the United States. That makes it a straightforward buy for families in the US. Anyone in another country would be ordering across borders, so a formula brand listed in their own market is the better first stop.

What support can I reach?+

Help comes through email, phone and help centre, which means an email address, a phone line and a self-serve help centre. A feeding question can go to someone by phone or be looked up in your own time, though no live chat is listed for quick questions between feeds.

What else does Bobbie sell besides formula?+

Beyond formula, Bobbie sells formula and bottle, and it keeps a spare parts shop for replacements. A parent feeding with Bobbie tins can pick up bottles from the same brand and reorder a lost part without turning to a second supplier.

How does Bobbie's price compare with other formula brands?+

Across the brands compared here, Bobbie's entry price of $23 places it at 25 of 50 brands ranked on price from. The per-weight figure, $11.51, matters more in practice, because that is what a family pays again on each tin.

Who is behind Bobbie?+

The brand is run by Bobbie Baby, Inc., based in the United States and trading since 2018. A named company behind a tin matters when the same order is placed month after month, and here the entity, the country and the start year are all stated rather than left vague.

Sources

Compiled from 7 source pages, checked September 30, 2026. We did not open an account.

Not confirmed yet: Pump type, Mobile app.

Bobbie

US parents after one organic cow's milk infant formula they can set on subscription.

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