Updated September 30, 2026 · NurseryCue Editorial Team
Freemie vs Willow
Freemie
Willow
Higher score in this comparison
What sets them apart
| Compare | FreemieReviewSee alternativesSee alternatives | WillowReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | $119.99 | $15.99Lower |
| Maximum suction (mmHg) | 280 | 295 |
| Mobile app | No | YesHas it |
| Flange sizes | 15mm, 16mm, 17mm, 18mm, 19mm, 20mm, 21mm, 22mm, 23mm, 24mm, 25mm, 26mm, 28mm, 30mmCovers more | 21mm, 24mm |
| Closed system | Yes | Not confirmed |
Same on both: Pump type (Wearable), US insurance eligible (Yes), Spare parts shop (Yes), Markets (US).
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Key differences
- Willow scores higher overall: 9.3 vs 8.5.
- Price from is lower at Willow: $15.99 vs $119.99.
- Mobile app: only Willow.
- Support channels: only Freemie offers Phone.
- Support channels: only Willow offers Community.
- Flange sizes: only Freemie offers 15mm, 16mm, 17mm.
Our verdict on each
Freemie
Freemie suits parents who want a wearable pump they can express with inside their bra, and it pairs that freedom with a closed system and a spare parts shop. The Independence II Standard system starts at $119.99, and suction reaches 280 mmHg.
Willow
Willow is a US wearable pump brand built for parents who want to pump without sitting beside an outlet, and its $15.99 starting price sits below the €579.93 median for the category. Eligibility for US insurance and a mobile app add practical value to a line that covers breast pumps only.
Score breakdown
| Area | Freemie | Willow |
|---|---|---|
| Cost | 8.3Entry price of $119.99 places Freemie at 46 of 50 on price from. | 9.6HigherThe $15.99 entry price lands well under the €579.93 median for breast pumps in the category. |
| Offer | 8.7Closed system, US insurance eligibility, a spare parts shop and phone and help centre support make up the offer. | 8.9HigherA mobile app, US insurance eligibility and a spare parts shop back a wearable pump priced at $15.99. |
Pick Freemie if, pick Willow if
Pick Freemie if flange sizes matter most.
Pick Willow if cost, price from, and mobile app matter most.
How they place
| Ranking | Freemie | Willow |
|---|---|---|
| Breast pumps | 18 of 21 | 8 of 21 |
| Wearable breast pumps | 12 of 13 | 7 of 13 |
Licences and countries
| Country | Freemie | Willow |
|---|---|---|
| Headquarters | United States | United States |
Available in 1 country for both.
A third option
Lansinoh has price from at $7.47, against $119.99 for Freemie and $15.99 for Willow.
Lansinoh reviewEvery fact side by side
| Fact | Freemie | Willow |
|---|---|---|
| Products | Breast pump | Breast pump |
| Legal entity | Dao Health | Not confirmed |
| Headquarters | United States | United States |
| Support channels | Phone, Help centre | Help centre, Community |
Where each stands against the rest
| Fact | Freemie | Willow | Median |
|---|---|---|---|
| Price from | $119.99highest quarter | $15.99lowest quarter | $32.96 |
| Maximum suction (mmHg) | 280below the median | 295at the median | 295 |
Median across 21 listed brands.
Pros and cons
Freemie
Pros
- Its pump type is wearable, so pumping happens inside a bra rather than at a seated machine
- Closed system, which every brand in the breast pump ranking also shares
- Eligible for US insurance, so a covered family may pay little or nothing for the pump
Cons
- No mobile app, so there is no app tracking of pumping sessions
- Product types cover breast pump only, unlike Lansinoh and Evenflo Company, which also list bottles
- The Independence II Standard system at $119.99 sits at 46 of 50 on price from, well above Willow at $15.99
Willow
Pros
- Entry price of $15.99 sits well under the €579.93 median for breast pumps, and the wearable design pumps while it is worn.
- Maximum suction of 295 mmHg is close to the 295 mmHg category median, so strength is not the trade-off here.
- Eligible for US insurance, a status shared with 83.3% of the brands in the breast pump ranking.
Cons
- Range is breast pump only, so there is no bottle to add at the same checkout, unlike Lansinoh at breast pump and bottle and Evenflo Company at breast pump and bottle.
- Support runs on help centre and community, with no phone line or email address listed among the channels.
- Shipping is listed for US and the company is based in the US, so the pump does not travel to other markets on the listed terms.
Who each suits
Freemie
Who it suits
- Parents pumping at work, in meetings or while travelling who need a bra-worn pump and no bottle to carry
- US families whose insurance covers a breast pump, making the $119.99 entry price for the Independence II Standard system less of a barrier
- Mothers who need a closed system and a broad insert range for a close fit at a smaller nipple size
Who should look elsewhere
- Parents who want pumping data in an app, since there is no mobile app
- Shoppers who want bottles from the same brand, as Lansinoh and Evenflo Company list both pumps and bottles
- Buyers on a tight budget, who may find Willow at $15.99 hard to pass up
Willow
Who it suits
- Parents who want a wearable pump for use away from a socket and away from a chair.
- US parents whose plan covers a breast pump, since Willow is eligible for US insurance.
- Anyone who values a mobile app and a spare parts shop more than a wider feeding catalogue.
Who should look elsewhere
- Bottle buyers: Lansinoh covers breast pump and bottle where Willow covers breast pump only.
- Shoppers chasing the lowest entry price, since KeaWorld lists $11.96 against $15.99.
- Anyone wanting a broad feeding range from a single name, since Evenflo Company covers breast pump and bottle.
Country by country
| Country | Freemie | Willow |
|---|---|---|
| United States | Yes | Yes |
Questions about each
Freemie
How much does a Freemie pump cost?+
The Independence II Standard breast pump system starts at $119.99. That entry price places Freemie at position 46 of 50 on price from, well above the middle of the pack. Because the pump is eligible for US insurance, a covered family can often pay far less than the shelf price.
Is this a wearable pump?+
Yes, the pump type is wearable, meaning the unit is worn inside a bra rather than clipped to a seated pump. Freemie sells a breast pump as its only product type. Wearable pumps account for 100% of that ranking, so the format is well established.
Willow
What does a Willow breast pump cost?+
Willow lists a starting price of $15.99 for its pump. In the site's ranking on price from, Willow sits at 16 of 50 brands, and that entry price sits below the €579.93 median for the category. A single entry figure is published, so that is the number to plan around rather than a spread.
Is the Willow pump wearable and how strong is the suction?+
Willow's pump type is wearable, so it is worn rather than set up at a socket beside a chair. Maximum suction is 295 mmHg, close to the 295 mmHg median for breast pumps, with wearables in this ranking starting at 260 mmHg. Suction is not where this design trades away.
Other options to compare
Freemie
Willow